Jeremy Clarkson expands Diddly Squat farm empire with new brand

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Notifications can be managed in browser preferences.Jump to contentIndependentSwipe for next articleIndependent Bulletin homepageDownload our appAllNewsSportCultureLifestyleJacob StolworthyWednesday 29 April 2026 10:28 BSTJeremy Clarkson confirms Kaleb Cooper's future on Clarkson's FarmJeremy Clarkson is reportedly expanding his business empire beyond Diddly Squat farm and its shop, and his pub, The Farmer’s Dog, by venturing into biscuit production.He is said to be trademarking “Diddly Dunkers,” a biscuit currently sold at his Diddly Squat Farm Shop, and has also applied for trademarks for new drinks from his Hawkstone brewery, including Arrowhead and Firelight.Despite previously stating in June 2025 that his pub venture would be his last due to finding business 'relentless' and not understanding it, he continues to develop new products.Clarkson's Farm, a popular Prime Video series documenting his farming efforts, will premiere its fifth season on 3 June.The upcoming season is expected to be particularly challenging, focusing on a bovine tuberculosis outbreak at his Cotswolds farm in October 2025, which necessitated culling, alongside climate-driven disasters like heatwaves and drought.In fullJeremy Clarkson set to expand farm business as he ‘applies for new trademarks’Thank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in