Friday Effect: Why BTC Often Sells Off Before the WeekendBitcoin / US DollarCOINBASE:BTCUSDinchartswetrustDespite the strong technical picture, it’s important to keep the Friday factor in mind. Below is a short excerpt from my January video on this topic. ❗️Bitcoin is often sold off on Fridays — and it’s not a coincidence. Friday is the last trading day before the weekend. Liquidity tends to drop, banks are closed, and funds or large players can’t hedge and react as efficiently. As a result, professional money often reduces risk ahead of the weekend. 🚀 If the week was strong — profits get taken. ⚰️ If the week was weak — losing positions get closed to avoid carrying risk. Additional pressure can come from options expiries. Around expiry, hedging flows and gamma positioning can influence price behavior, sometimes pulling price toward key levels (often referred to as “max pain”). On top of that, crowd behavior plays a role. Many traders prefer not to hold positions over the weekend due to risks like unexpected news, hacks, or sharp moves — so they reduce exposure “just in case.” All of this creates additional pressure and often leads to Friday sell-offs. ❗️However, this is not a rule. In a strong bull market, Friday can be neutral or even continue higher. So Friday is not a short signal — it’s a day for tighter risk management. Peace✌🏽🌐