TraditionDatahas hired Shynna Lee as Head of Sales and Partnerships for Asia Pacific, thecompany said today (Monday), adding another former London Stock Exchange Groupexecutive to a regional team it has been steadily building out.Singapore Summit: Meet the largestAPAC brokers you know (and those you still don't!)Lee willrun sales strategy, partnerships, and client adoption of TraditionData'sbroker-sourced pricing data across the region, the firm said in a pressrelease. She is based in Singapore. The hirefollows a string of regional appointments at the unitsince late 2024,including new sales leads in Hong Kong and a chief operating officer recruitedfrom Parameta Solutions.From LSEG to the IDB DataSideLee spentthree years and nine months at LSEG, where she ran broker data sales for AsiaPacific until March 2026, according to her LinkedIn profile.Beforethat, she worked nearly seven years at Saxo Markets in Singapore as associatedirector for relationship management, with earlier roles at IntercontinentalExchange in credit derivatives execution and at Royal Bank of Scotland in primebrokerage.Sheannounced the move on LinkedIn on Monday, saying she had taken a month off andcompleted an AI program for senior executives at NUS Business School beforestarting the job. "Thebroker data space is evolving, and I'm excited to be at the forefront of thatshift, especially as AI continues to complement how we deliver value toclients," she wrote.Lee is thesecond former LSEG executive to join TraditionData in roughly a year, after thefirm hired Michael Suppa as a senior accountmanager in New York last May. Theappointment also comes weeks after parent Compagnie Financière Traditionreported a record CHF 1.2 billion in 2025 revenue, with the data unit flagged as a growthpriority. ChiefRevenue Officer Richard Brunt said in the announcement the company expects Leeto "build on already impressive growth within the Asia region."A Crowded Field for OTCPricing DataTraditionDatasells broker-sourced pricing across FX and money markets, interest ratederivatives, credit and fixed income, and energy and commodities, drawing onTradition's voice and electronic broking flow from more than 40 offices.It competeswith Bloomberg and LSEG's Refinitiv business, along with TP ICAP's ParametaSolutions, which TP ICAP has been evaluating for a separate listing inNew York. Bloombergthis month rolled out MYQ, a tool that pulls FX quotesfrom chat into a single price curve, one of several recent moves by larger vendorspushing deeper into pre-trade data workflows.In herpress-release statement, Lee added demand for "high-quality,broker-sourced market data is rapidly growing" across the region.This article was written by Damian Chmiel at www.financemagnates.com.