IC, formerly known as ICMarkets, has announced a partnership with Mexican footballer Guillermo Ochoa aspart of its expansion strategy in Latin America.SingaporeSummit: Meet the largest APAC brokers you know (and those you still don't!).The move follows aseries of recent sports sponsorships. Earlier this year, the firm signeda deal with Australian tennis player Alexei Popyrin ahead of the 2026season. Before that, the MoneyGramHaas F1 Team named the firm as its official forex trading partner in amulti-year agreement announced before the season finale at the Yas MarinaCircuit, with branding placed on several parts of the car.IC Targets Mexico with Ochoa PartnershipThe company said thelatest agreement focuses on Mexico, which it identified as one of itsfastest-growing markets. The partnership grants IC exclusive rights to useOchoa’s name, image, and likeness in global marketing campaigns.Ochoa, who currentlyplays for AEL Limassol, remains a well-known figure in Mexican football. He hashad a long international career and continues to have broad recognition acrossLatin America.Rollout Focused on Engagement and AcquisitionIC said thecollaboration will combine its trading platform with Ochoa’s profile to supportregional growth and expand its client base. Andrew Budzinski, Founder of IC,described the move as “a strategic move, not a branding exercise.” He saidOchoa represents “performance under pressure, consistency at the highest level,and absolute trust,” adding that the partnership would help the company“connect deeper, and convert stronger” in markets such as Mexico.The company said itwill promote the partnership through broadcast, digital, and social mediachannels, including live match exposure and localized content across LatinAmerica. It expects the campaign to improve engagement and client acquisition.This article was written by Tareq Sikder at www.financemagnates.com.