Smart money app Plum has announced that the company reached operational profitability for the first time in January 2026. Plum has multiple income streams spanning customer subscriptions, asset-based revenue and transaction revenue, which have together contributed to the company achieving this positive EBITDA milestone.The app has benefited from steep growth in the last 18 months. Hundreds of thousands of new customers have been actively using Plum to manage their money, taking overall downloads to more than 5 million. The launches of a very popular Cash ISA and Lifetime ISA with highly competitive interest rates has contributed significantly to this surge. The company now manages around £3bn in assets through the app. At the same time Plum has continued to build its subscription offering by adding great value features for paying customers, such as free travel insurance, a free VPN subscription and discounts on everyday essentials*. This all means Plum is now reporting strong financial growth of 60%+ year on year along with making £34 ($46) million ARR. Victor Trokoudes, Founder & CEO at Plum, commented:“This is a major step forward for Plum. We’ve worked very hard on our product to make sure it continues to deliver outstanding benefits for customers. This has paid off as we’ve now reached operational profitability, a key milestone for any company but especially for a fast-growing fintech like us.”“What’s really exciting is that we now can reinvest the profit back into what I believe is the best holistic personal finance app in the market. There is still a huge opportunity to help people manage their finances with the help of the latest technology, in particular generative AI. “Only 8% of people in the UK have ever received personalised financial advice — leaving 92% of us to figure it out on our own. We’re building something for this group who have never had financial advice because for too long, the financial world hasn’t been built for most people. Watch this space because there’s much more to come from Plum!” NoYesInfrastructure28 Apr, 2026