Snapchat launches AI Sponsored Snaps, a conversational ad format in the Chat tab that lets users talk to brand-specific AI agents for product recommendations (Aisha Malik/TechCrunch)

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Aisha Malik / TechCrunch:Snapchat launches AI Sponsored Snaps, a conversational ad format in the Chat tab that lets users talk to brand-specific AI agents for product recommendations  —  Snapchat announced on Tuesday that it's rolling out “AI Sponsored Snaps,” which will allow users to interact directly with brands' AI agents.