I have a very rudimentary understanding of the entire media buying process... which is incidentally the most important part of any front-end campaign. Problem is, I can't for the life of me seem to find evergreen resources on buying media. Most of the stuff I come across comprises Meta Ads tactics and "the best strategy for 2026." But I've been offered, by a client, to take up the media buying work for an upcoming campaign being launched for a completely new offer.   submitted by   /u/Remarkable-Bobcat168 [link]   [comments]