Global connectivity provider oneZero Financial Systems hasnamed Alberto Bruno as its new Director of Business Development, marking thelatest addition to the firm’s senior leadership lineup. The appointmentstrengthens oneZero’s Engagement Division, which focuses on helping brokers usemarketing analytics to grow their client base and improve retention.Singapore Summit: Meet the largest APAC brokers you know (and those you still don't!).Bruno to Lead Engagement ExpansionBruno, based in Limassol, Cyprus, confirmed the appointmentin a post on Tuesday. In his new role, he will lead efforts to expand oneZero’sEngagement solution, a platform thatanalyzes trading data to guide broker sales and marketing strategies.He will work alongside brokerage partners to demonstrate howthe system supports new client acquisition and ongoing relationship management.The Engagement solution complements oneZero’s suite ofliquidity, pricing, and risk management technologies. Its analytical tools aredesigned to convert client behavior data into actionable insights, aligningtrading activity with marketing objectives.Fintech Experience Across EuropeBefore joining oneZero, Bruno served as Business DevelopmentManager at PrimeXM, where he oversaw the international growth of bridge andrisk management technology. Prior to that, he held senior sales positions atS&P Global and FIS, managing enterprise sales of market data and SaaSproducts to banks, asset managers, and other institutions.His experience covers complex sales cycles within financialtechnology, data analytics, and risk management sectors across Europe.Other recent moves: After More Than a Decade at XTX Markets, CTO Joshua Leahy Steps Down, Also as DirectorLate last year, oneZero saw a senior marketing change when Head of Marketing and Communications Talia Geberovich left the firm to launch a consulting business focused on fractional marketing leadership and project support for B2B scale-ups and startups.Among recent expansion plans at oneZero, the firm recently launched its Swap Curve Manager, a centralized FX swap pricing platform for regional banks that consolidates workflows, supports multiple data sources, and integrates with existing pricing engines as part of its wider FX pricing and trading suite.This article was written by Jared Kirui at www.financemagnates.com.