SumUp, the global financial technology company serving more than 4 million merchants worldwide, today launched SumUp Loyalty — a digital rewards programme that turns everyday card payments into automatic loyalty points and stamps for consumers. Available across the UK, France, Germany, Ireland, Spain and Italy, the programme requires no new hardware and works with merchants' existing SumUp infrastructure. With YouGov data showing 9 in 10 Britons already use at least one loyalty programme, consumer demand for rewards is clear. Yet most small businesses have been locked out: traditional loyalty solutions are expensive, complex and designed for large retailers. SumUp Loyalty changes that by embedding rewards directly into the payment flow, giving independent merchants a competitive tool to drive repeat visits and increase sales. Joseph Flynn, SumUp Global Head of Consumer, said: "Small businesses have never had access to the loyalty tools that big chains take for granted. We've built SumUp Loyalty so that any merchant can reward their regulars in minutes — no app development, no extra hardware, no complexity." How SumUp Loyalty Works Merchants set up digital stamp cards or points-based reward programmes through their existing SumUp dashboard in minutes. Customers download the free SumUp Local app, link a payment card once, and from that point on, every purchase at a participating merchant automatically earns rewards — no scanning, no paper cards, no extra steps at the till. SumUp Loyalty also gives merchants tools to stay connected with customers after they leave the shop. Push notifications and targeted promotions keep the business front of mind, while an Autopilot feature automatically identifies lapsed customers and sends personalised win-back offers — turning one-time visitors into regulars. The launch follows successful testing in the UK and Irish markets, where thousands of merchants have already adopted the programme. SumUp Local: A New App for Shoppers At the centre of the loyalty experience is SumUp Local, a new consumer app that lets shoppers discover participating local businesses, track their loyalty rewards and manage payments in one place. For consumers, it offers a simple way to support independent businesses while earning rewards on everyday spending.SumUp Register: A Complete Point-of-Sale System Alongside Loyalty and Local, SumUp is introducing SumUp Register — an all-in-one countertop POS for retail and hospitality businesses, featuring a dual-screen setup with a 13.3" merchant-facing touchscreen for sales and business management and an 8" customer-facing display that shows items, pricing and loyalty information during checkout. The dual-screen design enables loyalty engagement at the moment of purchase — customers can see their order, track loyalty progress and pay in one seamless interaction. SumUp Register comes pre-installed with free POS software and has no hardware rental fees. Essential POS and Loyalty features are included in the purchase price. Merchants who upgrade to POS Plus unlock advanced capabilities, including order syncing across multiple devices — ideal for hospitality venues where staff take orders and process payments across the floor. SumUp also supports beauty businesses by combining appointment booking, payments and loyalty tools in one system. Together, SumUp Loyalty, the SumUp Local app and SumUp Register create a connected ecosystem that helps small businesses attract customers, reward loyalty and grow their revenue.NoYesInfrastructure21 Apr, 2026