Buying gold and gems sight unseen can feel like a real roll of the dice. Where is the jeweler to explain the 4Cs? How do you know whether the clasp is secure or if the length will sit right? What if you get catfished by a pretty bauble that turns out to look nothing like its photo? As any child who's ever gone full Zsa Zsa Gabor at Claire’s can tell you, jewelry calls out to be tried on.Over the past decade or so, internet retail, lab-grown technology, and direct-from-factory shipping have changed the jewelry-buying game. Still, parsing the good from the bad (and even the ugly) can turn even confident shoppers into nervous Nellies. So we set out to reduce some of the trepidation of shopping for jewelry online by finding brands that deliver style, quality, and reliability.We researched 34 direct-to-consumer jewelry brands, and then we tested multiple pieces from the 15 that met our standards for customer service, selection, and traceable sourcing. A discerning group of eight panelists tried multiple pieces of finery, ranging from $65 to $1,180, and they carefully considered the aesthetics, craftsmanship, and value of each one.Ultimately, we found more than a few brands and specific pieces that we’d be happy to give or receive. Whether you’re looking for an affordable and durable basic for yourself or a wear-forever statement piece for someone else, we have lasting and beautiful picks that should give you add-to-cart confidence.