Singer Allan Toniks has shared his perspective on the evolution of the music industry, describing it as steadily growing with promising changes driven by a new generation of listeners.According to Toniks, one of the biggest differences between today’s industry and the past is the increasing openness of audiences.“I feel like the industry is steadily growing. The main difference is that we are going to start releasing music that has international appeal because the new generation is more open-minded.”He noted that artists are now creating music with international appeal, something that was not always embraced in earlier years.Reflecting on the early days of his career, Toniks revealed that he released music similar in style to that of Joshua Baraka, but faced resistance. At the time, his sound was often labeled “too urban,” and some media houses declined to give it airplay.He explained that artists who experimented with such styles were frequently advised to conform to more widely accepted sounds, a move he believes limited their potential to break into global markets.“Back then when I released music similar to Joshua Baraka, songs like ‘That Gal’ and ‘Swagg Meter,’ they used to tell me that the music was too urban. They would not even play it on media houses. That’s why people who tried singing that kind of music struggled a lot. Some were even forced to switch up and do what was accepted, which limited many from going global.”Buchaman claims he was the intended target in Bebe Cool shootingToniks also highlighted a shift in consumer behavior, noting that today’s listeners are more willing to pay for music compared to previous generations, who largely consumed it for free.“The new generation doesn’t find it difficult to pay for music unlike the generation we started with, because they believed music was supposed to be free. This generation has consumed a lot of foreign content, and since it isn’t free, they are more comfortable paying for music. Their mindset is different.”Joshua Baraka abawagizi bamwaniriza kubanga omulembe oguliwo guli 'open-minded.' Nze bangobanga, nga bagamba ennyimba zange za luzungu nnyo. – Allan Toniks#21Questions pic.twitter.com/mEDHUm5xsx— SPARK TV (@sparktvuganda) April 17, 2026The post New generation drives growth and openness in music industry, says Allan Toniks appeared first on MBU.