When some connoisseurs think of “high-end weed,” they’re still thinking of top-shelf flower and six-star hash. That definition has started to bend. For a different kind of consumer, high-end shows up in the details, from how it looks on your shelf, where it sits in your space, and how easily it blends in with everything else you own.Design has quietly taken over. Cannabis is being reworked into objects that don’t immediately read as weed. These are things you leave out, and don’t have to tuck away. It feels closer to lifestyle than subculture now.It might sound a little Goop-y—bougie, even. Cannabis has entered its luxury design era, made for people who indulge.The Nespresso of Weed: Beed machineInstead of grinding flower and rolling joints, you can now press a button and have one made for you. The BEED machine uses a pod-based system to produce a perfectly packed joint in about 20 seconds. No grinder, no rolling, no technique required.What you’re paying for here is consistency. Every joint comes out the same: same pack, same pull, same burn. Trial and error is out of the equation. The usual setup—tray, grinder, poker, even your own spit—doesn’t really factor in anymore.Just press, spark, and you’re there. It starts to feel closer to making coffee than rolling up.(opens in a new window)BeedBEED Machine(opens in a new window)$199 on sale (reg. $299) at Head ShopBuy Now(opens in a new window)The Aesthe-Tech Dabbing Device: puffco new proxy vaporizerDevices now look more like consumer electronics than smoking gear.The Puffco Proxy is minimal, modular, and designed to sit out instead of being hidden. It doesn’t immediately look like a “weed device.” For anyone who doesn’t know what it is, it can pass as an abstract, almost sculptural pipe. Something they might not even realize is meant to be used.Using it feels different, too. Traditional dabbing had a learning curve. Think: torches, timing, figuring out how not to scorch your oil. This smooths all of that out. It’s controlled, repeatable, and a lot less intimidating.It still functions the way it’s supposed to, but under a different and aesthetic presentation.(opens in a new window)PuffcoPuffco New Proxy Vaporizer(opens in a new window)$297 on sale (reg. $330) at Head ShopBuy Now(opens in a new window)The Flower Vase That’s Actually a Bong: rose vase bongSome pieces don’t look like weed paraphernalia at all.My Bud Vase is a fully functional bong designed to pass as home decor. You could walk past it a dozen times without clocking it, especially if there’s a flower sitting in it. That detail does a lot of work. When it’s not being used, it still serves a purpose. It doesn’t feel like something waiting to be put away.(opens in a new window)HeadshopRose Vase Bong(opens in a new window)$90 on sale (reg. $100) at HeadshopBuy Now(opens in a new window)The Art Deco Gravity Bong: deco gravity bongSome pieces blend in by looking like something else entirely.Pieces like this NWTN Deco gravity bong could easily pass for a carafe or an alcohol decanter. It looks designer, with a sculptural, Art Deco–inspired look that feels more like a liquor-filled statement piece than a smoking tool. It’s something you’d leave out on purpose and not tuck away.There’s a bit of crossover happening here with bar culture. The glass, weight, and form all feels familiar in a different context. It’s still a gravity bong but it’s been reworked into something that feels unsuspecting.(opens in a new window)NWTNDeco Gravity Bong(opens in a new window)$88 at NWTNBuy Now(opens in a new window)The Elevated Stash Box: her highness thigh high stash boxStorage has gotten less obvious, and maybe a little too creative for its own good.Modern stash boxes like this Thigh High stash box looks more like something you’d find in a design store or high-end hotel than something meant to hold weed. The gold legs on top don’t even read as a handle at first. They look like a small sculpture.It’s a a little gaudy but that tracks with high-end decor.(opens in a new window)HeadshopHer Highness Thigh High Stash Box(opens in a new window)$62.99 on sale (reg. $69.99) at HeadshopBuy Now(opens in a new window)The Ashtray You Actually Leave Out: standing ashray Even the smallest details are getting attention, like products from Seth Rogen’s elevated, design-forward stoner brand, Houseplant.The Houseplant standing ashtray looks closer to a lamp or even a piece of mid-century modern furniture. You wouldn’t initially associate this with smoking. It holds a place in a room, and doesn’t ask to be put away when you’re done. Ashtrays used to be temporary, like something you grab when needed and put away after. This one stays where it is.(opens in a new window)HouseplantStanding Ashtray(opens in a new window)$414 at HouseplantBuy Now(opens in a new window)Weed… Without the Weed: flowers of potAnd then there’s where this all starts to loop back on itself.Decorative pieces like Flower of Pot’s faux cannabis plant exist purely for the aesthetic. Think of it as the visual language of weed turned into decor.At this point, it’s art and what it represents. It lands somewhere between irony and intention. Some might argue a high-end stoner would keep a real plant but others are clearly fine with something more curated.(opens in a new window)Flowers of PotFlowers of Pot(opens in a new window)$18.97 at AmazonBuy Now(opens in a new window)Justin Bieber’s Phone Case: sizzler caseGoop started as Gwyneth Paltrow’s wellness brand, but now the term is shorthand for a certain kind of celebrity taste: minimal, expensive, a little pretentious, and just self-aware enough to get away with it. This Sizzler Case from SKYLRK—Justin Bieber’s brand—has a built-in compartment on the back designed to hold a joint. Not that it’s surprising, we already know how Justin gets down.It feels like a stoner version of Justin’s wifey’s Rhode lip case with that same Goop-y logic: make it minimal, make it functional, and suddenly it’s hype. There’s also a Coachella-exclusive color that’ll soon be seen on the resale market (you just had to be there for it).(opens in a new window)SKYLRKSizzler Case(opens in a new window)$40 (but currently out of stock) at SKYLRKBuy Now(opens in a new window)The High EndingHigh-end weed can be perceived in many different ways. Oftentimes it just means better consumable products. But in the essence of Goop, the snobby undertones of luxury and indulgement are there. And It means approachable design, better presentation, and a version of cannabis that fits into many lives without disrupting it.Whether that actually makes the “high” experience better is up for debate. But one thing is clear: weed has diverse lifestyles and aesthetics, Goop luxury being one of them.The post Weed Gone Bougie? The Luxury Cannabis Products Rebranding Your High appeared first on VICE.