Polishinvestment app XTB has signed on as Global Trading Partner of SSC Napoli forthe 2025/2026 and 2026/2027 seasons, the companies said today (Tuesday), addingItaly's reigning league champions to a sports sponsorship roster that now spansfootball, MMA, basketball, tennis and boxing.Singapore Summit: Meet the largestAPAC brokers you know (and those you still don't!)Poland's XTB Adds SSCNapoli to Sports Sponsorship PortfolioThe dealgives the Warsaw-listed fintech (WSE: XTB) exposure acrossNapoli's digital channels, stadium events and fan activations, according to thejoint statement. Financial terms were not disclosed. To mark thelaunch, XTB said it will offer a free share to new Italian customers whoregister using the code "BENVENUTO," though the company did notspecify the value of the share or the duration of the promotion.OmarArnaout, chief executive at XTB, said the tie-up is aimed at what he called"nurturing investors' mindset among Napoli's global fan community."The dealalso carries a quieter domestic angle for XTB. Napoli has built a sizablefollowing in Poland largely on the back of Piotr Zieliński, a long-servingPoland international who spent eight seasons at the club, scored around 40goals and made close to 300 appearances before leaving in 2024. Italy Moves Up thePriority ListItaly isone of the handful of European markets where XTB already runs a fuller productshelf than pure CFDs, having rolled out fractional shares and passiveInvestment Plans to local clients. The country also sits inside the regionalmarketing remit of Zoe Gralinska-Sakai, who joined XTB from Revolut inFebruary as Head ofRegional Marketing for the UK, France and Italy, a hire that signaled thePolish firm intended to spend more aggressively in those three markets.The Napolideal lands at a moment when XTB is competing for European retail flows againstInteractive Brokers, Robinhood, Trade Republic and eToro, all of which haveeither stepped up hiring on the continent or added products tailored to localinvestors over the past 18 months. In its homemarket, XTB closed 2025 with roughly 33% of all securities accounts registeredwith Poland's central depository, according to KDPW data, but management has made clear thatfuture growth has to come from abroad.For Napoli,the partnership is part of a push to monetize a fan base the club estimatesranks in the top four in Italy by size. The Neapolitans won the 2024/25Scudetto and hold four Serie A titles overall, six Coppa Italia trophies, oneUEFA Cup and three Italian Super Cups, the most recent of which was lifted inDecember 2025. The club will mark its centenary on August 1, 2026.TommasoBianchini, general manager for the business area at SSC Napoli, added thepartnership "fits naturally into the Club's international growthstrategy" and would generate new engagement through digital activationsand matchday experiences.Brokers Keep Chasing SerieAXTB is farfrom the first retail trading brand to bet on Italian football. eToro tied upwith eight Serie A clubs for the 2021/22 season, coveringBologna, Cagliari, Genoa, Sampdoria, Sassuolo, Spezia, Udinese and HellasVerona, before extending its European football footprint to the Premier League,Bundesliga and, most recently, four Ligue 1 clubs in France. Plus500 signed a three-yearfront-of-shirt deal with Atalanta BC in 2020, and CAPEX.com partnered withJuventus the same year.The Italianappetite has spilled well beyond CFD houses. Crypto exchange Gate.io became sleeve sponsor of Inter Milan in2024, while Polishexchange zondacrypto signed with Juventus the same year. In February2026, Ultima Markets became an Official Regional Partner of Inter Milan forAsia, its first major sports sponsorship after picking up an FCA licence in theUK. Cyprus-regulated XTrend linked up with ACF Fiorentina in 2022.Sports Spend KeepsClimbingThe Napoliagreement adds to what has become one of the most expansive sports sponsorshipportfolios in the retail brokerage industry. XTB's 2025 marketing bill rose69.6% to PLN 584.9 million, according to the company's annual report, withonline spending alone more than doubling to PLN 405 million. Thebroker's combined MMA footprint now includes KSW in Poland andOKTAGON across Central Europe, while its roster of ambassadors features ZlatanIbrahimović, Iker Casillas and Conor McGregor. In December2025, XTB also signed on as FIBA's Global Partner through 2027, covering boththe Women's Basketball World Cup 2026 in Berlin and the men's tournament inDoha the following year.Just lastweek, FinanceMagnates.com also reported that XTBhad become a sponsor of FIBA and will be one of the main sponsors duringthe Basketball World Cups this year and next.The payofffor that spend, at least in client numbers, has been steep. XTB ended 2025 with2.16 million total clients, up from 1.36 million a year earlier, having added864,286 new accounts during the year, a 73% jump over 2024. Profitability,however, has come under pressure. Profit per lot fell 21.8% to PLN 215 in 2025, and the netprofit margin contracted from roughly 46% in 2024 to around 30% last year, ashift that has weighed on the share price through the early part of 2026.This article was written by Damian Chmiel at www.financemagnates.com.