You might be using Google every single day to look for what you are looking for those are your keywords right but is not that what generates loads of crap your query has nothing to do with then you have landed in the right place to begin your search on Google.Hi, we will go through 7 advanced Google search Parameters that are going to help you down the search experience with Google.If you are a company having an array of products, services, brands, and technologies associated with you, so you do not have time to go through the wrong results, or you want to exclude certain results from search result pages then exclusion is the way to go:Simple Exclusion OperatorQuery1 -Query2= All Query1 related results except those related to Query2Compound Exclusion OperatorQuery1 -(Query2|Query3|Query4)Query1 -(Query2 +Query3)If you want to know brands or associations that mention your brands or your products but are not linking back to you then you can do a simple query on google to find such content usingintext: Brand. Google it and press enter. The allintext operator gives search results that contain your brand as text in the page.Type two queries for ex: “link building for beginners” and intext:link building for beginners.The First query gives specific results while the latter one gives those general results having link, building or/and beginners in text of the page.Further if you want to search by restricting search to URL’s use inurl:Brand, restrict by title use intitle:Brand, restrict by anchor use inachor:Brand. Next find out if those relevant results link back to you or not. If not find out their email’s and shoot an email to link back to your brand website.When you are looking for product page or content specific backlinks use the following queries:For Brand Term Search using: ”Brand Term”Content targeted:{product} “guest blogger” OR “guest post” OR “guest article” OR “guest column”, {product} “become a contributor” OR “contribute to this site.” {keyword} “write for us” OR “write for me”, {keyword} inurl:category/guestFind specific types of websites:{keyword} “Powered by phpBB” OR “powered by vBulletin”{keyword} “Blog powered by TypePad” OR “powered by WordPress”When starting out on link building campaigns commenting and listing on directories is the easiest and most widely used tactics for building backlinks. Now here there are two steps in finding link targets. Firstly, you must get the resource target links and then you must pitch your product, service or offering.For blog commenting you can use the following queries:{keyword} “reply to post”{keyword} “leave a comment”For directory listing also known as web 2.0 submissions use following queries:{keyword} “powered by vbulletin” inurl:/forum{keyword} “powered by smf” inurl:/forum{snowboarding}*directory“city” {snowboarding} directoryAdd a few variations to your search queries you can add Time filter operators your queries byUsing the following filters:The “before:YYYY-MM-DD” and “after:YYYY-MM-DD” shortcuts yield results for before, after, and within the dates specified. Why should you care?The answer is filtering queries by date gives a more dynamic picture ofhow their rankings of content related to your brands and products (and those of their competitors) have risen or fallen over time.You can also limit your search results, instructing Google to only bring pagescreated within a specific number of years. Before you hit enter to start your search, suffixthis string at the end of the search URL. The number at the end will be how many yearsback your Google SERP will go:&as_qdr=y3For example: https://www.google.co.in/search?q=agricultural+pesticide &as_qdr=y3The string at the end of the search URL shows web pages indexed by Google over the pastthree years. You can change the numeric part in bold above to any other number; thesearch will reach back that exact number of years, no more, no less.Take into consideration these 6 factors while link prospecting:Domain authority Page authoritySpam scoreTrust FlowCitation FlowOverall TrafficAnother factor used to qualify prospects is “Relevancy”?How to Qualify Prospects:How relevant is the website to my industry or niche?How relevant is the website to my target audience?How relevant is the website to my Content?Search queries to find guest blogging prospects:{keyword} “guest blogger” OR “guest post” OR “guest article” OR “guest column”{keyword} “become a contributor” OR “contribute to this site”{keyword} “write for us” OR “write for me”{keyword} inurl:category/guestbacklink research almost daily. Why is that so essential in SEOto know how to properly analyse backlinks.It educates: The established sites in your niche set an example to follow and give you an idea of how link building is done.It inspires: The more you know about pages linking to yourcompetitor, the more ideas you get for link building for your ownwebsite. That shouldn’t be copying the competitor’s strategies – butthis analysis gives you an idea in which direction to move forward.It keeps you up to date: Who’s my friend? (Learn who your partnersare and do them a favour in return.) Where am I discussed?(Reputation management: participate in threads discussing you site.)And plenty of more important questions the analysis will be able toanswer.Find most relevant pages linking to a site/page:[linkdomain:your domain -site:your domain keyword]Find pages containing your keyword in the URL (another relevance-focused search): [link:your domain -site:your domain inurl:keyword]More variations of the above one (to find discussion boards andforums): [link:your domain -site:your domain inurl:keyword inurl:forum OR inurl:forums]Find pages containing your keyword in the page titleintitle:”Keyword” -site:your domain Find .edu or .gov sites linking to the page[link:competitor domain site:.edu OR site:.gov]Find pages of various file types [link:domain originurlextension:xml] (file types: HTML, PDF, Excel (.xls), PowerPoint(.ppt), Word (.doc), RSS/XML (.xml), and text format (.txt))Find pages of different geographic location[link:domain region:europe]Finding Niche Relevant Resource Page Link Opportunities use the following search parameters:inurl:resources intitle:resources KeywordSocial Media Based queries are obviously useful for commenting and scoping out competition so:site:{SN} {keyword}Where SN (social network) is digg.com, delicious.com or twitter.com etc. and {keyword} is one of your keywords or brands/competitor brands. The other one I find quite useful is narrowing down themed directories so:{keyword} + “add a site” {keyword} + “submit url”Obviously there are literally loads of combinations of these utilizing different words fordirectory i.e. “suggest url” or “submit listing”You can also combine it with the intitle or inurl command for extra fun! Again throw indifferent words for directory like “list” and you can make lots of combinations on this.{keyword} + “intitle:directory”{keyword} + “inurl:directory”They are basic ones but can be often overlooked by those not used to this stuff.Finding people who will want to share your content (…including linking to it…) can bemuch simpler if you know how to search quickly through the major social networks.Linkedin: [site:linkedin.com inurl:in “social media expert”]Facebook: [site:facebook.com/people “led zeppelin”]Flickr: [site:flickr.com/people “@gmail”]Twitter: [site:twitter.com -inurl:statuses -inurl:status “social media expert”]MySpace: [site:profile.myspace.com inurl:myspace inurl:fuseaction “go to nc state”]YouTube: [site:youtube.com/user “social media expert”]