This very interesting video shows what happened when 100 Ford dealers were asked to quote a best and final price for an identical model of pickup. The first year, relatively few responded. The second year (after Ford had taken notice and presumably talked to its dealers) a lot more responded - but the price variance in both years, from lowest to highest offer, was astonishingly high, well into five figures. Take a look.I knew dealer margins varied, but I had no idea their pricing structures were so very different, nor did I realize how much the price goes up when dealer add-ons are included. The section on fees and regulatory charges was also eye-opening; I'd assumed that dealers would not dare meddle with statutory costs like that, but it looks like I was wrong.I'm sure the facts and figures disclosed in the video will be encountered at any manufacturer's dealers, not just Ford's. Nevertheless, I hope Ford notices this video and does something about what it reveals - because business practices like these do it no favors at all in the eyes of the public.I'm certainly going to follow the video's advice if I ever buy another vehicle from a dealer. Obviously, it applies more to new vehicles, but I'm willing to bet some of it carries over to the used market as well.Peter