Netflix vs. Spotify: Which Streaming Giant Is Poised for a Comeback in 2026?

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we like better than Netflix ›Both Netflix (NASDAQ: NFLX) and Spotify (NYSE: SPOT) had great starts to 2025, but investors soured on the streaming giants in the back half of the year. Shares of both have fallen between 25% and 30% since midyear as poor earnings results have weighed on the stocks.But with the drop in price for each stock, investors may have an opportunity to scoop up shares of a great company at the forefront of a long-term growth trend in streaming media. One of the streaming companies stands out as a great opportunity heading into 2026.Image source: Getty Images.Shares of Spotify began to fall after the company released its second-quarter earnings results, which showed a worsening operating margin and negative earnings per share. It course corrected somewhat in the third quarter, but CEO Daniel Ek announced he was stepping down and the company provided weak fourth-quarter guidance, sending the stock lower.Netflix stock also sold off after its second-quarter earnings due to management's disclosure that its strong financial results and outlook were driven by improvements in foreign-exchange rates rather than increased engagement or willingness to pay from consumers. The sell-off accelerated after a one-time Brazilian tax weighed on third-quarter results. More recently, Netflix's proposed acquisition of Warner Bros. Discovery has pushed shares lower, as investors see regulatory and operational challenges for the merger.To be sure, neither company is showing significant weaknesses. However, with both stocks priced for strong and continuous growth, any minor hiccup can lead to investors losing confidence in the company's value and selling their shares. A company with a strong competitive advantage is better equipped to weather setbacks and overcome financial challenges, as its operating results ultimately prevail in the long run. I believe one of these companies has a greater competitive advantage that should enable it to produce strong long-term results and could allow the stock to bounce back quickly in 2026.One of the biggest indicators that Spotify and Netflix have competitive advantages in the market is that they've both been able to increase prices. Spotify made two pricing changes in the United States in 2023 and 2024, and another price increase could be on the way next year. 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