“Over the past two years, a little-known aide to President Donald Trump has become one of the GOP’s most influential content creators, filming him dancing on a tarmac in Malaysia, serving french fries at McDonald’s on the campaign trail and greeting small children in the Oval Office,” the Washington Post reports.“Margo Martin, a 30-year-old who gets as close to the president as his Secret Service detail, is the quiet engine of a social media operation that has transformed presidential communications.”“Armed with an iPhone camera, she gives what feels like a behind-the-scenes glimpse of the president and the most potent element that spurs online engagement: a sense of authenticity. Martin’s raw material is then processed by a sprawling network of better-known right-wing influencers who use that content for memes, podcast clips and shows that go viral, reinforcing Trump’s bond with his most ardent supporters and maintaining his status as a ubiquitous pop culture figure for everyone else.”