Lewis creates Roblox avatars for a living, designing the digital personas that hundreds of thousands of players inhabit and customize. Roblox avatars aren't just skins--they're a combination of style and personal expression. Every hat, accessory, and costume piece is a brushstroke in a player's digital identity, and Lewis's work allows people to tell stories about themselves in a virtual world.One of the most famous creations from Lewis, who goes by Bad_B0y in the Roblox community, is the Banana Bro: a chill, somewhat-creepy looking banana with a mog-meme expression that became an unlikely icon on the platform."I just uploaded it thinking, 'This is a funny guy. He's a chill banana,'" Bad_B0y told GameSpot. "He had the mog. That little detail gave him personality. I thought, 'What if I slap this on a banana? Maybe the pill can be the arms.' It seemed silly, but a lot of people thought it was funny too."Banana BroThe avatar's success wasn't just about the design; social media helped turn the Banana Bro into a bit of a Roblox phenomenon, with hundreds of thousands of players using it."I scroll through Instagram or TikTok, and suddenly there's something I've made," Bad_B0y said. "The banana guy is there, and people have made him part of their identity. Some even have hundreds of thousands, maybe millions of followers, and Banana Bro is central to that."Bad_B0y marveled at the ways players adopted the avatar. Users took Banana Bro into Roblox voice-chat servers, which resemble VR chat, and turned the character into a full-fledged persona. People made videos and memes around the kooky banana design."It's self-sufficient. People use Banana Bro to get traction, and that also brings attention back to my work," Bad_B0y said. "Social media and the community feed off each other."Online avatars are an extension of identity for many players. Sometimes a creation can serve as a part of who someone is in the real world. Other times, they are a way for people to express things that are impossible to express in the real world. It can also give them an opportunity to be someone else while playing games like Roblox, Fortnite, and VRChat.People like Bad_B0y, and the fashion designers who create digital clothing, help players express themselves online."I've always been creatively focused because I like making something to show other people," Bad_B0y said. "Maybe in a past life, I was a storyteller. Game development, avatars, the marketplace--they're just pages in a bigger story. Banana Bro is one of those pages that really resonated."But the avatar's journey hit an unexpected bump. One week, more than a year after being available on the marketplace, Banana Bro disappeared from Roblox. The platform's AI-powered moderation tools had flagged it."The AI told me it contained a fruit, so it got taken down," Bad_B0y said. "They said a fruit is an accessory, and bodies can't have accessories."Roblox falsely moderated Banana Bro because it "included a fruit". So I removed the banana from the bro, introducing... Bro. #RobloxUGC #RobloxDev Out now!: https://t.co/dOIjbG6Qh8 pic.twitter.com/j2dkMejMnX — Bad (@Bad_B0yDev) August 8, 2025The community noticed immediately. The banana disappeared from people's digital wardrobes. They could no longer use it and began reaching out to Bad_B0y directly to figure out what the issue was."I just told them," Bad_B0y said, "I'm trying my hardest.'"He escalated the issue to the Roblox team, hoping that they could quickly reverse it and get the banana back online. He eventually got a hold of a human moderator, who reversed the ban the AI moderator had dropped.The brief absence underscored just how invested players had become. Banana Bro wasn't just an avatar--they had made him part of their digital identity. For some, the character was more than a joke; it was a way to represent themselves in a space that encourages creativity and playful self-expression."People make this their identities, maybe one of their identities, or maybe it's their online identity. That's how they represent themselves on the platform. It's great to see because it shows the impact of what we create. Even a silly idea, like a mogging banana, can grow into something meaningful for someone."The story of Banana Bro also highlights the challenges of moderating a platform as vast as Roblox. With millions of players visiting each day, moderation is largely automated, and false takedowns are inevitable. Bad_B0y was able to resolve the issue, but the week-long disappearance showed how fragile the ecosystem can be.Despite that, Banana Bro returned to the catalog, unscathed and ready for new adventures. Players resumed wearing him, making videos, and streaming him online. What began as a simple joke had evolved into a shared experience: a touchstone of humor and identity for thousands of users."Game development, avatars, the marketplace--they're all just pages in a story," Bad_B0y said. "And sometimes, one silly character like Banana Bro becomes a chapter that people remember and carry with them. That's the magic of it."In a world of millions of avatars, few achieve this kind of cultural resonance. Banana Bro reminds players--and creators--how a small idea can grow beyond expectation.