There are no magic words or scripts that can instruct AI to write strong copy for an audience that it does not understand. Frankly, this is a basic misunderstanding of the copywriting process. Your focus should be to capture, structure and organise deep customer intelligence. Everything after this stage is EASY. I will spend 2-3 days on customer intelligence: it's the biggest part of my process. Every conversation with my client (transcribed with Otter/Fathom etc.) Project planning documents Stakeholder interviews Customer interviews (Finding the Right Message by Jen Havice is great) Customer surveys Customer reviews Competitor reviews Chatlogs (eg. with sales or customer support bots) YouTube videos/podcasts (transcribed) Everything is carefully named, organised and grouped to help the AI contextualise it. For example, I can refer to 'The customer interviews' as a plural. I also include the following documents: Master document: explain to NotebookLM (research) and Gemini (copywriting) that I'm a homepage copywriter for startups and explain the structure, process etc. Project document: context about the business, project, goals etc. Stakeholder profiles: I download the LinkedIn profiles for every person involved in this process (eg. people that I interview) so the AI can contextualise them. You can even ask Gemini to help you build ALL these documents! I spend quite a lot of time creating tables of customer insights and asking the AI to enrich these tables so I can map out product features, customer values/pain points/use cases and aligning them all to create the architecture for each user journey. Most of the skill is in understanding how to use customer intelligence. After that, I ask it to write a brief for Gemini that explains the project exhaustively and includes all the insights. I dump it into Gemini and hit GO. That's it. Done. No style prompts. No 'magic professional copywriter style prompt'. Customer insights are 95% of the game. Style/language prompts are barely icing on the cake.   submitted by   /u/alexnapierholland [link]   [comments]