Quick commerce firms are pulling out all the stops for Diwali. Discounts are rising, product lines are expanding, and the battle for the baskets is heating up. Average discounts have climbed to over 20% on Blinkit and 15-16% on Zepto, up from around 10-12% last month. While these are average numbers across categories, certain products are marked down by as much as 60-70% from the maximum retail price, along with other deals such as ‘buy one get three.’