Meet Dana White’s new Power Slap fighter who works as a lift engineer and loves knocking people out

Wait 5 sec.

“Who doesn’t like knocking people out?” Louis Robinson tells talkSPORT.com.The 29-year-old British professional slap fighter is reflecting on his journey into a wild new sport that has gained popularity over the last five years, with millions around the world now taking notice.Robinson brutally knocked out Dan Mitchell in the first round of his last appearance at BritSlap in Liverpool five months agoGettyThe victory was enough to catch the attention of Dana White’s Power Slap promotion, where Robinson makes his debut on October 31GettyIts surge is largely due to the presence of Power Slap, an American promotion launched by UFC kingpin Dana White in 2023.In March, White announced a whopping commercial deal for his new promotion, which will reportedly see cryptocurrency platform VeChain pay $76 million over the next six years to serve as its main sponsor.The deal moved Power Slap events exclusively to YouTube, with its previous $30 million per year broadcast deal with streaming platform Rumble coming to an end, and White having total control over content.Having contested and secured three wins at BritSlap, the first and only slap fighting promotion in the UK, and becoming the first-ever British heavyweight champion along the way, Robinson has now officially signed with White’s Power Slap.Louis Robinson labels journey to Power Slap ‘mind-blowing’“It’s a bit of a step up from Liverpool,” Robinson jokes, revealing that he will be contesting his first bout at Power Slap 17 in Riyadh, Saudi Arabia, on October 31.CEO of BritSlap Josh Skeete told talkSPORT.com that Power Slap was ‘fully aware’ of his promotion’s events in Liverpool, and, after Robinson viciously knocked out Dan Mitchell in his last fight, he reached out to the Americans and a deal was signed to add ‘Razor’ to their roster.“It’s a bit crazy to say, two and a half, three years ago, we were just sat in a van thinking, ‘Should we do it, should we not?” Robinson, who works as a lift engineer outside of the combat sports world, adds.“And to where we are now, taking it to a professional level, it’s kind of mind-blowing where it’s going. “Especially now Power Slap’s on the scene, and there’s a lot of Dana White money flying around. “I think it’s definitely bringing a lot more eyes, a lot more people to the sport.”Robinson – a lift engineer by trade – will travel to Saudi Arabia at the end of the month to compete at Power Slap 17Getty‘Razor’ is hoping to produce another eye-catching KO, just like many have before him in the promotion White believes is now worth at least $750mGettyAt first, Robinson’s family weren’t on board, with his wife having initial reservations about the position her husband was putting himself into.Power Slap bouts involve two competitors exchanging open-handed slaps until one is knocked out, a doctor stops the contest, or all rounds have been completed.Participants are allowed 60 seconds to recover from each strike, but cannot flinch, block or raise their shoulders to avoid the strike, with three flinches in one round leading to disqualification.After attending his win over Mitchell, Robinson says his wife is ‘slowly coming on board’ as she knows his intentions of becoming a world champion in the sport are completely serious.It wouldn’t come as a shock to learn that the wife of a man approaching the top of the slap-fighting world would be nervous, worried, and hesitant all at the same time.The sport, just like most, if not all, in the combat world, has potential brain injury risks, as combatants can take several blows to the head without having to defend themselves over the course of a fight.UFC CEO White has spearheaded Power Slap and the sport of slap fighting into new heightsGettyRobinson: Dangers of slap-fighting ‘comes with the territory’“I can go into a boxing ring and take 300, 400, 500 punches in one fight,” Robinson says, putting his case forward to those who have criticised the sport for its barbaric nature.“In this sport, at this level, I’m going to take a maximum of 3-5 in a night, and I’m going to have time to recover.“I’m not taking one after another, blow, blow, blow. I know you’re taking it undefended, but you build your body up in a way where you are in the best place to defend the shot.“You work on your stance, you work on your brace, your reaction time, you work on your muscles…“Any sport in its early days, look at the UFC back in the day, they called it barbaric, they said it wouldn’t last two years. “Now it’s one of the biggest sports in the world. It comes with the territory.” Robinson, who played rugby, tried his hand in MMA and trained in boxing all his life, first stumbled across the sport of slap fighting during the coronavirus lockdown in 2020.He began following it online, and after trying it for the first time, never looked back.“As it goes for competitiveness, I’d say this is like the peak for me,” Robinson says, before explaining the training routine he’s developed for his slap fights over the last few years.How does a Power Slap fighter train?Robinson said he’s constantly learning how to adapt his training, which focuses on the same muscle groups that are pivotal to his sport.He hones in on improving the ‘slap motion’ when it comes to technique or resistance, outside of regular full body training.The 29-year-old specifically trains his neck, traps, jaw, and rhomboids, as well as everything else that helps him to take the impact of a slap.“Obviously, there’s only so much your body can do,” Robinson concludes.“You need genetics and you just need to have a good chin… we’re pioneering the sport, if you will, because it’s so new and there’s nothing out there for it. “So we’re all learning as we go along, every slap fighter at the minute.”Leaving one last message to new fans, which he hopes to attract from his Power Slap debut, Robinson added: “The only thing I can promise is knockouts every fight.“If you go to watch any combat sports, you want to see a knockout. “You watch MMA, you don’t want to see people hugging on the floor, you watch boxing, you don’t want to see boring stalemates. You go where you pay the money for the knockouts.“That’s what I deliver.”