D2C satcom companies need to sell services at flexible prices: Hughes India CEO

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Hughes Communications India CEO Shivaji Chatterjee emphasized the need for flexible, affordable satellite communication pricing in India. He suggested monthly prices of ₹250-₹500 for rural and ₹500-₹1,000 for urban areas, achievable through financing innovations. Global players like Starlink can leverage worldwide constellations to offer lower prices in price-sensitive markets like India.