Disney is engaging its subscribers with the “12 Days of Perks” campaign, which offers a chance to win six tickets to Disney On Ice, valued at up to $270. This initiative comes in response to a significant decline in Disney+ subscribers, with over 7 million cancellations reported in October 2025, largely due to the temporary suspension of a late-night host.The giveaway aims to remind subscribers of the value of their Disney+ membership beyond just streaming content, especially during the holiday season when families are looking for festive activities. Disney On Ice has long been a beloved tradition for families, featuring magical performances that captivate both parents and children.With ticket prices often exceeding $200 for larger families, the chance to win tickets through a simple sweepstakes provides considerable value and encourages subscribers to continue their Disney+ membership.Day 10 of 12. Experience Disney On Ice with the whole family with this chance to win a Family Pack, including six tickets to the show of your choice. With five spectacular productions to pick from, there’s something to delight every fan! Visit https://t.co/nlDH7bVOYY for details.… pic.twitter.com/gdRYlTFWD3— Disney+ Perks (@disneyplusperks) December 10, 2025The Streaming Strategy Behind the GiveawayDisney, like other major legacy media companies, has invested hundreds of millions of dollars into streaming in recent years as consumers continue to cut cable and the industry shifts away from linear television. This significant investment needs to yield returns, which necessitates maintaining and growing subscriber numbers. When you lose 7 million subscriptions in a single month due to controversy, you must implement aggressive strategies to stabilize your platform and rebuild subscriber confidence.Credit: LucasfilmThe “12 Days of Perks” campaign serves multiple purposes. It keeps existing subscribers engaged with the platform beyond just passive content consumption. It helps create positive associations with the Disney+ brand at a time when the service has faced controversy and cancellations. Additionally, it provides tangible examples of added value that justify the monthly subscription fee, beyond just access to movies and shows.For families who might be unsure about keeping their Disney+ subscription or are considering resubscribing after canceling during the October controversy, the opportunity to win $270 worth of Disney On Ice tickets offers a compelling reason to maintain their subscription at least through mid-December. Even if they don’t win, the perception that Disney+ occasionally provides real-world benefits beyond streaming fosters loyalty, which pure content libraries often struggle to achieve in an increasingly crowded streaming market.How to Enter the SweepstakesDisney+ subscribers can enter the sweepstakes daily at perks.disneyplus.com through December 19 at 8:59 a.m. PT, or until all prizes are claimed, whichever comes first. The daily entry structure increases engagement by giving subscribers a reason to return to the perks site repeatedly rather than entering once and forgetting about it.Four winners will each receive six non-premium tickets valued at up to $270. These tickets are valid for one Disney On Ice show of the winner’s choice through June 1, 2027, providing substantial flexibility. That extended validity period means winners aren’t pressured to attend during the busy holiday season if schedules don’t work out.Show Options and What to ExpectWinners can select from five currently touring shows across the U.S. and Canada, including Jump In!, Road Trip Adventures, and Frozen & Encanto. Each show offers a unique experience featuring different character combinations, allowing families to choose based on what their kids are most excited about.Frozen & Encanto will likely be extremely popular given both films’ massive success. Frozen has maintained cultural relevance for over a decade, while Encanto became a phenomenon with “We Don’t Talk About Bruno” becoming one of Disney’s biggest musical hits in years. Combining both properties into a single ice show creates a performance that should appeal to a broad audience.The ice skating performances are genuinely impressive from a technical standpoint. Professional figure skaters execute choreographed routines while wearing elaborate costumes and performing in front of theatrical lighting and projection effects. The production values create immersive experiences that go beyond simply watching people skate, giving children memorable experiences that streaming content cannot replicate.Credit: Disney on IceImportant DetailsWhile tickets are included if you win, travel and lodging are not covered. Winners are responsible for getting themselves to the venue. For families near major cities where Disney On Ice regularly tours, this isn’t a concern. For those in remote areas, you’ll need to factor in potential travel costs.The non-premium ticket designation means you won’t be in the absolute best seats, but Disney On Ice shows are designed to be enjoyable from most vantage points. The performances happen on ice in the center of the arena, and theatrical elements are visible from various angles.Disney+ Rebuilding Subscriber TrustThis giveaway represents Disney’s ongoing effort to add value to Disney+ subscriptions at a time when the platform desperately needs positive momentum. After losing millions of subscribers in October, the company needs strategies that create reasons for people to subscribe or stay subscribed beyond the content library alone.Disney+ subscribers can easily enter a sweepstakes for a chance to win six tickets to Disney On Ice, valued at up to $270. Simply visit perks.disneyplus.com and submit a daily entry through December 19. This exciting opportunity, part of Disney’s “12 Days of Perks” campaign, allows families to enjoy a fun outing at no cost while Disney works to enhance subscriber confidence in its streaming service.The timing of this giveaway is fascinating, given Disney+’s recent struggles. The streaming service experienced a significant surge in cancellations in October 2025, following the brief suspension of late-night host Jimmy Kimmel. According to data from audience tracking company Antenna, cancellations during that period totaled more than 7 million, nearly doubling Disney’s churn rate. That’s not just a bad month. That’s the kind of subscriber loss that sends executives scrambling for solutions and strategies to win people back.Credit: Video Screenshot, ‘The Late Show With Stephen Colbert’, CBSThe “12 Days of Perks” campaign, and specifically this Disney On Ice ticket giveaway, looks like part of Disney’s effort to remind subscribers why their Disney+ subscription has value beyond just streaming content. When you’re hemorrhaging millions of subscribers over a controversy, you need to create positive reasons for people to stay subscribed or come back. Free tickets to family entertainment experiences represent exactly that kind of tangible value proposition.Disney On Ice has been a beloved family entertainment tradition for decades, showcasing Disney characters in stunning ice skating performances that blend athleticism and nostalgia. For parents, it’s a cherished experience from childhood to share with their kids, while children revel in the magic of seeing their favorite characters skate to familiar songs. The shows cater to all ages, making them perfect family outings during the holiday season.However, ticket prices can be steep, often exceeding $200 for larger families. Winning tickets through a sweepstakes offers great value, especially for those who may struggle to afford the experience. Disney provides this premium entertainment to its Disney+ subscribers, enhancing the perceived value of the subscription.The Streaming Strategy Behind the GiveawayDisney, like other major media companies, has invested heavily in streaming as consumers move away from cable. With the loss of 7 million subscribers in one month due to controversy, aggressive strategies are necessary to stabilize and rebuild confidence in Disney+.The “12 Days of Perks” campaign aims to engage current subscribers and create positive associations with the Disney+ brand. It provides tangible value beyond just movies and shows, making the subscription more appealing. For families reconsidering their subscription, the chance to win $270 in Disney On Ice tickets encourages them to stay subscribed through mid-December. Even if they don’t win, such real-world benefits help create loyalty in a competitive streaming market.How to Enter the Disney+ SweepstakesDisney+ subscribers can enter the sweepstakes daily at perks.disneyplus.com through December 19 at 8:59 a.m. PT, or until all prizes are claimed, whichever comes first. The daily entry structure increases engagement by giving subscribers a reason to return to the perks site repeatedly rather than entering once and forgetting about it.Four winners will each receive six non-premium tickets valued at up to $270. These tickets are valid for one Disney On Ice show of the winner’s choice through June 1, 2027, providing substantial flexibility. That extended validity period means winners aren’t pressured to attend during the busy holiday season if schedules don’t work out.Show Options and What to ExpectWinners can select from five currently touring shows across the U.S. and Canada, including Jump In!, Road Trip Adventures, and Frozen & Encanto. Each show offers a unique experience featuring different character combinations, allowing families to choose based on what their kids are most excited about.Frozen & Encanto will likely be extremely popular given both films’ massive success. Frozen has maintained cultural relevance for over a decade, while Encanto became a phenomenon with “We Don’t Talk About Bruno” becoming one of Disney’s biggest musical hits in years. Combining both properties into a single ice show creates a performance that should appeal to a broad audience.The ice skating performances are genuinely impressive from a technical standpoint. Professional figure skaters execute choreographed routines while wearing elaborate costumes and performing in front of theatrical lighting and projection effects. The production values create immersive experiences that go beyond simply watching people skate, giving children memorable experiences that streaming content cannot replicate.Important DetailsWhile tickets are included if you win, travel and lodging are not covered. Winners are responsible for getting themselves to the venue. For families near major cities where Disney On Ice regularly tours, this isn’t a concern. For those in remote areas, you’ll need to factor in potential travel costs.The non-premium ticket designation means you won’t be in the absolute best seats, but Disney On Ice shows are designed to be enjoyable from most vantage points. The performances happen on ice in the center of the arena, and theatrical elements are visible from various angles.Restoring Disney+ Subscriber TrustThis giveaway represents Disney’s ongoing effort to add value to Disney+ subscriptions at a time when the platform desperately needs positive momentum. After losing millions of subscribers in October, the company needs strategies that create reasons for people to subscribe or stay subscribed beyond the content library alone.For subscribers, the sweepstakes requires minimal effort and offers potentially significant value. Taking a few seconds each day to submit an entry through December 19 costs nothing and could result in a $270 family outing. If you’re a Disney+ subscriber, head to perks.disneyplus.com and enter. You can submit daily entries through December 19, maximizing your chances of winning those Disney On Ice tickets while Disney works to rebuild subscriber confidence in its struggling streaming platform.The post Disney+ Offers Free Tickets After Losing 7 Million Subscribers. appeared first on Inside the Magic.