In the battle of "Hot Girls" during New York's mayoral race, Emily Austin’s attempt to copy the viral success of "Hot Girls for Zohran" quickly spiraled into a lesson in superficiality. While Zohran Mamdani’s movement was fueled by grassroots activism and genuine political engagement, Austin’s influencer-driven campaign was overshadowed by its lack of substance, failing to resonate with voters beyond its catchy slogan.