Target rolls out new smiling guidelines for employees | The IndependentNotifications can be managed in browser preferences.Jump to contentIndependentSwipe for next articleIndependent Bulletin homepageDownload ourSocial PartnerWe are 8 logo (opens in a new tab)AllNewsSportCultureLifestyleErin KellerSunday 09 November 2025 10:05 GMTTarget's Mass Layoff Call Exposes Corporate America's Cruel New NormalTarget is introducing a new "10-4 program" to encourage employees to engage more actively with customers during the holiday season.The policy requires staff to smile, make eye contact, and greet customers within 10 feet, and offer further assistance within four feet.This initiative aims to boost sales and improve consumer metrics, following similar structured greeting guidelines used by companies like Walmart and Disney.Target's Chief Stores Officer, Adrienne Costanzo, stated the adjustments are intended to increase connection during this important time of year.The retailer is facing challenges, including slowing business, increased competition, recent job cuts, and underperforming shares, prompting efforts to enhance customer experience.In fullTarget has a new approach for its employees - smile more!Thank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in