China’s growing elderly market a new frontier for international companies

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China’s ageing population has become a key consumer group targeted by international companies – from food and drink producers to pharmaceutical makers – as they pursue new growth drivers amid a consumption slowdown in the world’s second-largest economy.Dozens of global brands unveiled their latest products and technologies at the ongoing China International Import Expo (CIIE), aiming to meet the rising demand among elderly consumers for healthy food and products that support active...