JP Morgan says Nvidia is gearing up to sell entire AI servers instead of just AI GPUs and componentry — Jensen's master plan of vertical integration will boost profits, purportedly starting with Vera Rubin

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Nvidia's Vera Rubin platform may upend the AI-server market by shipping partners fully built L10 compute trays that include all compute, power, and cooling hardware, leaving OEMs and ODMs to handle only rack integration while Nvidia takes over the core server design, much of the value, and margins.