Google ( $GOOG) Faces €573M Fine but Trend Remains Bullish

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Google ( $GOOG) Faces €573M Fine but Trend Remains BullishAlphabet Inc.BATS:GOOGLDEXWireNewsGoogle (GOOG) has been hit with a major legal setback after a Berlin court ordered the company to pay €573 million ($666 million) in damages to two German price-comparison platforms. The case stems from long-running antitrust disputes tied to Google’s alleged practice of favoring its own shopping service over competitors—an issue the European Commission initially penalized in 2017 with a €2.4 billion fine. The court awarded Idealo €374 million plus €91 million in interest, while Producto GmbH will receive €89.7 million plus €17.7 million in interest. Both companies argued that Google’s search dominance limited their visibility, costing them years of lost revenue. Although pleased that much of the €3.3 billion originally sought by Idealo was dismissed, Google maintains that it disagrees with the ruling and will appeal. The company insists the 2017 remedy addressed the concerns and that the EU’s monitoring supported that view. However, the Berlin judges concluded that Google’s changes were not sufficient to eliminate the competitive harm—even after 2017. This marks the first time a national European court has explicitly stated that Google’s remedy failed to end the abuse, potentially opening the door for billions more in follow-on claims across Europe. Plaintiffs may push for larger settlements, making this an evolving legal headwind for Alphabet. Technical Outlook Despite the legal news, GOOG’s chart remains structurally bullish. The stock has been in a steady uptrend, supported by consistent higher lows and strong demand across tech. Recently, price broke above a key trendline, signaling renewed upside momentum. GOOG did experience a pullback on Friday as headlines hit, but the broader direction remains intact. As long as the stock holds above its breakout zone and the trendline, bullish continuation remains the dominant bias with buyers stepping in on dips.