Netflix Inc Eyes Video Podcast Expansion Amid Platform Evolution

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Netflix Inc Eyes Video Podcast Expansion Amid Platform EvolutionNetflix, Inc.BATS:NFLXDEXWireNewsNetflix Inc. (NASDAQ: NFLX) appears ready to expand its media ecosystem once again — this time, into the growing world of video podcasts. Following its recent partnership with Spotify that introduced 16 video podcasts to the platform, Bloomberg now reports that Netflix is developing its own lineup of original video podcasts to be featured exclusively on its streaming service. The move aligns with Netflix’s ongoing strategy of diversifying beyond traditional film and TV content. Sources familiar with the plans suggest Netflix has already reached out to creators to produce original podcast shows, while also negotiating licensing deals with major audio players like iHeartMedia and SiriusXM. The company’s early licensing strategy appears experimental, offering one-year deals, some reportedly valued under $10 million, as Netflix gauges consumer interest and platform performance in this new category. Internally, Netflix is said to be redesigning parts of its mobile app interface to better highlight podcast content, indicating that management sees potential in expanding the discovery experience beyond scripted or reality-based programming. This could allow the company to position itself as a one-stop entertainment hub, uniting streaming, documentaries, live events, gaming, and now, video podcasts, under one user ecosystem. Technically, the stock chart for NFLX shows price action consolidating near the $1,100–$1,150 zone, supported by a long-term ascending trendline. If this level holds, a rebound toward $1,341 previous highs could be the next leg higher, consistent with Netflix’s broader narrative of innovation-driven growth. With audio-visual storytelling becoming an increasingly dominant medium, Netflix’s entrance into video podcasts could mark another pivotal moment, one that reinforces its dominance not only in streaming entertainment but also in the creator-driven content landscape.