Alcohol has become synonymous with sporting events all across the globe. Every sport has its own rules and regulations for handling alcohol sales at stadiums.Drinking beers is part of attending sporting events for manyGettyHundreds of thousands of fans rock up to college football stadiums all over the US to support their teams and alcohol sellers have cashed in on thatGettyTake the NFL for example, where spectators are only allowed to be sold up to two alcoholic beverages per transaction until sales are cut off – which varies by event – but is usually at the conclusion of the third quarter of a game. Similarly, in Major League Baseball sales are halted after the seventh inning, whilst across the pond, the English Premier League prohibits the drinking of alcohol in the stands entirely. But for college sports, and especially college football, alcohol consumption is far more difficult to regulate, with the additional responsibility of ensuring that underage students aren’t served, for example. With that in mind, it begs the question: Are college football’s beer sales impacted as a result, and how does that affect athletic departments’ revenue?Well, Matt Brown of Extra Points did exactly that, conducting an investigation into beer sales at 21 different college football stadiums this season, via multiple Freedom of Information Act requests, and analysing which universities have sold the most alcohol in a two-month span.According to his research, the University of Nebraska made the most money from booze sales of all 21 colleges investigated, bringing in a whopping $2.1 million in total revenue in August and September of 2025. This is especially interesting as the 2025 campaign marked the first time in history that the Nebraska Cornhuskers started selling alcohol at Memorial Stadium and all other school athletic venues. Only three other institutions in the study eclipsed the $1 million mark, with the University of Tennessee ranking in second with $1.6 million, whilst LSU and the University of Minnesota recorded sales revenue of $1.4 million and $1.04 million, respectively.However, there are some key factors to consider here. The size of the universities used in the study greatly differ, which means the total attendance numbers also differ, whilst the number of home games played at these stadiums during the time-span in which the investigation was conducted also varied. The Cornhuskers’ success on the field has led to full stadiums and thus, more beer salesGettyThe Wisconsin Badgers have seen a decrease in beer sales due to lower attendances at Camp Randall this seasonGettyFor example, Tiger Stadium in Baton Rouge – the home of the LSU Tigers – has undergone renovations and expansions over the years to bring its capacity to over 102,000 spectators, almost three times larger than that of the Northwestern Wildcats’ new $862 million home which is set to open for the 2026 campaign.Thus, this offers far more opportunities for alcohol sales than that of Ball State University in Indiana, whose 22,500 capacity at Scheumann Stadium has seen them make just over $11,500 in revenue – the least amount in Brown’s investigation. However, the University of Wisconsin, Madison, which brought in over $3 million in alcohol sales in 2024, has seen a huge decrease in sales in 2025.As a consequence of the Badgers’ 3-6 record on the season, far fewer fans have turned up to Camp Randall in support than in seasons’ past, bringing in just 205,000 fans despite its capacity of 80,000-plus, which has led to just $971,781 in alcohol sales.Meanwhile, the Cornhuskers, who according to Brown’s study have amassed a total attendance of over 260,000 at the 85,000-plus Memorial Stadium during the first two months of the season, have a 7-3 record.Should they win their next game against the Penn State Nittany Lions in Week 13, then they will record their most wins in a season since their 9-4 finish under Mike Riley in 2016.NFL's Greatest......Ranking the top 10......Quarterbacks of all-time – Can anyone better Tom Brady?Wide receivers of all-time – Does Randy Moss or Jerry Rice come out on top?Running backs of all-time – Stacking Jim Brown, Barry Sanders, Walter Payton, Emmitt Smith and moreTight ends of all-time – How does Travis Kelce compare?Furthermore, it would keep their hopes alive of reaching their first 10-win season since 2012, when they finished 10-4 under Bo Pellini.Stay up to date with the latest from college football across all platforms – follow our dedicated talkSPORT USA Facebook page and subscribe to our talkSPORT USA YouTube channel for all the offseason news, interviews and more.