TL;DRGoogle began testing its slate of Black Friday 2025 deals, which are set to bring major discounts to every product category.The discounts, spanning Pixel, Nest, and Fitbit brands, will begin a week before Thanksgiving on November 20.Google also rolled out a site redesign for the Google Store that adds Material 3 Expressive design cues and simpler navigation.Black Friday and Cyber Monday sales often bring enticing deals on Google products across the Pixel, Nest, and Fitbit lines. These offers seemingly arrive earlier each year, and Google is officially sharing its Black Friday 2025 promotions for the Google Store. You can check out the deals now, and they will officially start on Thursday, November 20. Yes, that’s an entire week before Thanksgiving.The Google Store’s upcoming Black Friday deals will bring big savings on both new and old products. The brand-new Google Pixel Buds 2a will be $30 off during the sales window, bringing the price down to the same $99 price point as the original A-series earbuds. Additionally, the Google Pixel Watch 4 is set to receive its first major sale, with Google offering “up to $100 off” for Black Friday.