"The Firefox brand is getting a refresh and you get the first look," says a new web page at Firefox.com. "Kit's our new mascot and your new companion through an internet that's private, open and actually yours." Slashdot reader BrianFagioli believes the new mascot "is meant to communicate that message in a warmer, more relatable way." And Firefox is already selling shirts with Kit over the pocket (as well as stickers)...Read more of this story at Slashdot.