Setting rates for retainer (freelance copywriting projects)

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Someone who used Fueler to apply for a freelancing gig sent me this today: "Hi Riten Greetings for the day! I got hired for the freelancing copywriting project by Test My Skills and I've also delivered the project. They liked my writing style and now they also want to take me up on a new project and they've also offered to hire me on a retention basis. Can you please help me how much should I charge for fhe retention and for the upcoming project -Project requirements Standee Banner Tri fold brochue 3 page brochure Card/bookmark (thank you card)" This was the gig: https://fueler.io/testmyskills/project/freelance-copywriter-at-testmyskills So, she got hired for a freelance copywriting project The client loved her work so much that they now want to hire her on a retainer basis. Moments like this remind me why we started building Fueler in the first place. Here's how you can set your rates (India-specific) For the new project (one-time basis): Deliverables: Standee Banner Tri-fold brochure 3-page brochure Card/bookmark Suggested range: ₹7,000 – ₹12,000 If it’s a well-known client and the content needs creative polish or multiple iterations, go closer to ₹8K–₹12K. For monthly retention: If they plan to keep you for ongoing marketing copy, social media posts, and brand content: Suggested monthly retainer: - ₹15,000 – ₹25,000/month for up to 6–8 content pieces or campaigns - ₹25,000 – ₹35,000/month if they expect full creative involvement (strategy, scripting, and copy across channels) If anyone of has better suggestion for this let me know.   submitted by   /u/ritendn [link]   [comments]