Coffee Beans at Their Highest Since 1977—But the Buzz Is Fading

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Coffee Beans at Their Highest Since 1977—But the Buzz Is FadingCoffee C FuturesICEUS_DLY:KC1!RHTradingAfter a historic rally that pushed coffee prices to levels not seen since 1977, the market is finally cooling. Futures have started to slip, signaling a potential correction after months of bullish momentum. Starbucks is an interesting idea. It would hypothetically benefit from lower coffee bean prices. Starbucks, additionally, launched its now-iconic glass bear cups, one of its most viral campaigns in recent memory. Yet despite the hype, Starbucks’ stock price remains roughly where it was in 2018 with a PE that isn't too compelling at 39. A similar trade comes to mind as a prior Hersey's Cocoa reversal hasn't panned out in terms of lower input prices filtering into higher margins. But the commodity market filtering into the real economy may be delayed by a few quarters. A divergence in the RSI gives technical confidence that this market is overextended. Grounds for Concern | Brewing Trouble