Waitrose launches Christmas campaign featuring Keira Knightley and Joe Wilkinson | The IndependentNotifications can be managed in browser preferences.Jump to contentIndependentSwipe for next articleIndependent Bulletin homepageDownload ourSocial PartnerWe are 8 logo (opens in a new tab)AllNewsSportCultureLifestyleJosie ClarkeWednesday 12 November 2025 01:22 GMTThe advert charts the blossoming relationship between Knightley and Wilkinson’s characters, united by their shared passion for food. (Waitrose)Waitrose has launched its 2025 Christmas campaign, a four-minute romantic comedy advert starring Keira Knightley and comedian Joe Wilkinson.Directed by Bafta-winning Molly Manners, the film depicts their characters falling in love over a shared passion for food.The narrative begins at a Waitrose cheese counter and culminates with Wilkinson's character recreating Knightley's Nan's turkey pie recipe.Both Knightley and Wilkinson expressed their enjoyment of working on the “silly, fun and delicious film”.Nathan Ansell, Waitrose chief customer officer, highlighted the campaign as an “industry first” four-minute film celebrating festive food and adding a “warm, fuzzy feeling”.In fullKeira Knightley stars with Joe Wilkinson in Waitrose’s ‘mini romcom’ Christmas advertThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in