It was a pretty good day for Disney Parks. The Walt Disney Company announced that its parks had a record-setting year, with operating income exceeding $10 billion. However, domestic parks also saw a one percent decline in attendance. But wait, how could that be? Credit: DisneyConventional wisdom would argue that if Disney Parks saw a decline in attendance, there should be a decline in income, not a record-breaking increase. But that’s just it, this is all part of Disney’s plan. In early October, fans were shocked when Disney raised prices on everything at Disney World and Disneyland. Tickets, food, souvenirs, hotel rooms, and Lightning Lane passes all increased in price simultaneously. Credit: Inside the MagicMany of those same fans swore that they would never go to a Disney Park again after the price increases; that somehow this moment was the breaking point for so many families. But Disney knew something that many of us didn’t know: there is no breaking point for some people. No matter how high Disney raises its prices at its American theme parks, people will find a way to part with those dollars and walk through the gates. In fact, raising prices actually makes the theme park experience better for those guests. With fewer people in the parks, they can enjoy Disney World and Disneyland without the crowds.Credit: DisneyTake, for example, Magic Kingdom’s Mickey’s Very Merry Christmas Party. Disney raised prices to their highest level ever, and with Christmas over six weeks away, nearly all the parties are completely sold out. The lesson for Disney is that for its most die-hard fans, there is no breaking point. Even if they have to go into debt, Disney fans will keep plunking down their cash for their Disney experience. Credit: DisneyRight now, there is no incentive for Disney to lower prices or even to keep them at the same levels. Why bother when raising prices allows them to have record-breaking income? Disney fans should expect another round of price increases soon enough, and Disney knows we’ll pay it. There is a breaking point, but Disney knows that it hasn’t hit it yet, so it might as well keep pumping cash out of its visitors. Credit: DisneyDo you think there is a financial breaking point for Disney fans? If so, what is it? Let us know in the comments. The post There Is No Ceiling: Earnings Call Proved That Disney Will Keep Raising Prices, and We’ll Keep Going to the Parks appeared first on Inside the Magic.