We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication.Amazon’s early Black Friday sale just made one of Samsung’s best midrange OLEDs a lot more tempting. The 65-inch Samsung S90F OLED TV is now $1,397.99, down from its regular price of $1,997.99—the lowest price so far, according to price trackers. SAMSUNG 65-Inch Class OLED S90F 4K Smart TV $1,397.99 at Amazon $1,997.99 Save $600.00 Get Deal Get Deal $1,397.99 at Amazon $1,997.99 Save $600.00 This is an OLED model that sits just below Samsung’s flagship S95F, but reviewers say the gap isn’t as big as the price suggests. “The Samsung S90F is able to match the higher-end S95F for picture quality,” notes this CNET review, which gave it a score of 8.6 out of 10. That says a lot for a TV that also made our Best Budget OLED TVs You Can Buy in 2025 roundup. The S90F offers a great mix of performance, gaming features, and smart capabilities without the sky-high price tag that often comes with OLED panels.Watching anything on the S90F feels like an upgrade, even if you’re coming from another OLED. It’s powered by Samsung’s NQ4 AI Gen3 Processor, which smooths out rough edges on old cable channels and makes even lower-bitrate streaming content look clean. The glossy OLED panel gives you deep blacks and lifelike color without the haloing or glow you get on cheaper displays. In a dim room, the picture looks stunning, with inky contrasts, crisp motion, and enough punch to make HDR scenes feel cinematic. It’s less impressive in bright sunlight, where black levels lift a little, but reflection handling keeps it watchable. For gamers, the 144Hz refresh rate, low input lag, and VRR support mean silky motion and responsive play, whether you’re on a PS5 or Xbox Series X. That said, like other Samsung TVs, it skips Dolby Vision in favor of HDR10+, which works fine for most streaming content but may disappoint cinephiles who prefer Dolby’s tone mapping.Everyday use feels effortless on the S90F. Samsung’s Tizen OS moves quickly between apps like Netflix, YouTube, and your HDMI inputs with barely a pause, though the built-in ads scattered across the menu can be a minor annoyance. The 40W 2.1-channel speakers handle dialogue cleanly, but they don’t offer much low-end punch—pairing them with a soundbar will make a big difference for deeper bass and cinematic sound. Still, at its current deal price of $1,397.99, the S90F is one of the strongest values in Samsung’s 2025 lineup. If you’re weighing your options, our Best 65-Inch TVs to Buy in 2025 roundup has more top picks to compare. Our Best Editor-Vetted Tech Deals Right Now Apple AirPods Pro 2 Noise Cancelling Wireless Earbuds — $169.99 (List Price $249.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $299.00 (List Price $349.00) Shark AV2501AE AI XL Hepa- Safe Self-Emptying Base Robot Vacuum — $297.99 (List Price $649.99) Amazon Fire TV Stick 4K Plus — $24.99 (List Price $49.99) Google Pixel 10 Pro 128GB Unlocked Phone (Obsidian) — $985.00 (List Price $985.00) Amazon Fire HD 10 (2023) — $69.99 (List Price $139.99) Google Nest Cam Indoor (Wired, 3rd Gen) - Security Camera with 2K Video and Gemini, Night Vision, 2-Way Audio, Works with Google Home - 2025 Model - Snow — $74.99 (List Price $99.99) Sony WH-1000XM5 — $328.00 (List Price $399.99) Fitbit Versa 4 Fitness Smartwatch (Black) — $119.95 (List Price $199.95) Blink Outdoor 4 1080p Wireless Security Camera (5-Pack) — $159.99 (List Price $399.99) Deals are selected by our commerce team