Credit: AYANEOAYANEO just launched a new, budget-focused sub-brand called KONKR.It’s first device is the Pocket FIT, with more details coming soon.This is the first serious threat Retroid and ANBERNIC have faced in the budget/mid-range Android handheld space.Right at the end of its three-hour-plus livestream today where it revealed gorgeous dual-screened Pocket DS, AYANEO dropped yet another bombshell on the handheld gaming space. The brand is known for expensive, luxurious gaming devices that spare no expense, but now it’s launching a budget-focused sub-brand to compete with the likes of Retroid and ANBERNIC.Called KONKR, the new sub-brand was initially going to be announced alongside the new Qualcomm gaming chips back in March. That all but ensures that its first device, the Pocket FIT, will be sporting one of these new chips. AYANEO only revealed that it will be a Qualcomm chip in today’s announcement, but my money is on the Snapdragon G2 Gen 2. That’s the same chip that will power the Retroid Pocket 6.