Liverpool are set to officially launch their new range of Adidas kits on Friday and it comes with the deal worth significantly more than theirs with Nike.Due to a delay in the start of their contract with Nike owing to the pandemic in 2020, Liverpool find themselves in the strange position of launching next season’s kits in August.The Premier League champions have swapped Nike for Adidas and the home and away kits will be unveiled when their deal begins on Friday.• Liverpool’s new home and away kits will be officially launched on Friday, available immediately to purchase in-store and online at the official LFC store here.According to The Athletic‘s James Pearce, the agreement with German manufacturers Adidas is worth considerably more than the previous £60 million-a-year terms reported.The exact figures are confidential but will be in part tied to sales and the success of Arne Slot‘s squad – who will head into their first season back with Adidas defending the title.Liverpool’s previous deal with Nike was worth a basic £30 million a year but brought in substantially more every season due to the club receiving 20 percent of royalties from merchandise sales.UEFA figures reported the Nike deal generated as much as £122.8 million during the 2023/24 campaign, and chief commercial officer Ben Latty described it as a “competitive situation” when it came to talks over their new suppliers.“For us, having flexibility and ensuring we get the product into the hands of our fans around the world through the right distribution network is really important,” Latty said.“We had record kit sales year on year [with Nike]. It was a competitive situation, and varying factors meant that Adidas were the party we moved forward with.“They have been great in that, as long as it doesn’t impact their business, we can do what we want.“That’s a successful part of the merchandising business we’ve got as we look to keep growing.”Liverpool have maintained their right to produce their own branded merchandise as was the case with Nike, which boosts their commercial revenue further.“As [chief executive officer] Billy Hogan said recently, we’re one of the biggest clubs in the world and we want to act like it,” Latty added. “That’s the case both on and off the field.”* Follow This Is Anfield for exclusive content from Liverpool’s new kit launch throughout Friday.