I've been seeing more and more people online who specialize specifically as cold email copywriters. I always thought copywriting was a broad skill, but is writing for cold outreach really that different from writing a landing page or a regular marketing email? It feels like a super specific niche. I'm just curious if it's a real specialty or more of a buzzword. Have any of you hired someone specifically for this and did it actually make a difference?   submitted by   /u/Champ-shady [link]   [comments]