Time to buy? Too much negative press. Buy in Fear- Updated 28/7Apple Inc.BATS:AAPLDiscombobulate1Apple has been making steady gains since April 8th. Trading volume has been consistently strong, increasing intermittently, with sell pressure exhausted at the 200 USD mark. The price point is now sitting above the 200 daily EMA support, which indicates strong potential for continued upward movement. Apple's earnings are in focus this week, with predictions that they will exceed expectations, but the extent of that exceedance is the question. Regardless of the competition from Chinese-made phones or Samsung, once you are in the Apple ecosystem, it is rare to leave. Even if buying cycles slow down, Apple often provides innovative solutions to problems that no other provider can. The focus on Apple regarding AI appears slightly biased and carries some elements of fear, uncertainty, and doubt (FUD). It would be foolish to bet against Apple in the long term, even if the necessary technology is obtained through acquisition. With a strong cash position, this should not be an obstacle. So far, the charts have shown us two positive moves after flag patterns, with resistance just below and around the EMA 200 level, which is now acting as support. The RSI is in the upper regions but is far from overbought, indicating we have a good level of momentum. The accumulation distribution chart also suggests strong support for Apple from institutions. No clear pattern is yet forming on the charts, except for a possible ascending triangle on the weekly, which would be very bullish. The 50-day EMA is likely to cross the 200 EMA in mid-August, drawing a lot of attention as this would create a Golden Cross. This event would occur just prior to the Apple launch in September, which is rumored to introduce significant updates and advancements. Considering all these factors, I anticipate that Apple will continue its upward momentum for the next six weeks, with some substantial moves followed by pullbacks to support levels. The launch events will likely propel Apple to reach an all-time high (ATH). NFA Target price is >260