Disney is embarking on an ambitious journey to merge the digital and physical realms of entertainment. At the 2025 South by Southwest (SXSW) festival, Bruce Vaughn, Chief Creative Officer of Walt Disney Imagineering, revealed plans to connect Disney’s expanding Fortnite universe to the immersive experiences of Disney Parks. He stated, “We are gonna have an opportunity for certain Guests to bridge those worlds, and share those worlds, and have a relationship between that.”Credit: Epic GamesA New Kind of Theme Park EntertainmentThis initiative stems from Disney’s $1.5 billion investment in Epic Games, the creators of Fortnite, announced in February 2024. The collaboration aims to create a persistent, open, and interoperable entertainment universe that integrates Disney’s iconic franchises—such as Marvel, Star Wars, Pixar, and Avatar—into the Fortnite platform. This universe will allow fans to play, watch, shop, and engage with Disney content in innovative ways, both within the game and potentially in Disney Parks. At SXSW, Vaughn, alongside other Disney executives, discussed how this digital-physical connection could enhance guest experiences. Imagineers are exploring how missions in the game could influence narratives in the parks, creating a seamless blend of virtual and real-world storytelling. Bruce Vaughn teases Disney and Fortnite’s entertainment universe connecting to Disney Parks:“We are gonna have an opportunity for certain Guests to bridge those worlds, and share those worlds, and have a relationship between that.”(Source: https://t.co/UPXwxYt81U) pic.twitter.com/zP2m1QcQMO— Drew Smith (@DrewDisneyDude) July 29, 2025This integration is not just about adding digital elements to physical spaces; it’s about creating a cohesive ecosystem where stories and experiences transcend platforms. For instance, players might embark on a mission in Fortnite that unlocks exclusive content or experiences in the parks, fostering a deeper connection between the two worlds.What Happens Next?While specific details and timelines remain under wraps, Disney’s commitment to this vision is evident. The collaboration with Epic Games represents a significant step in Disney’s strategy to innovate and expand its storytelling capabilities, ensuring that fans can engage with their favorite characters and stories in more dynamic and interactive ways.Credit: Epic GamesAs Disney continues to develop this interconnected universe, the possibilities for immersive experiences are boundless. The fusion of digital gaming and physical attractions promises to redefine how audiences interact with entertainment, offering a glimpse into the future of storytelling where the lines between the virtual and real worlds are beautifully blurred.The post Fortnite Is Coming to the Disney Parks: Bombshell Announcement Shocks Fans appeared first on Inside the Magic.