The Indian Institute of Technology (IIT) Roorkee has launched a new postgraduate certificate programme in AI-enabled digital marketing and MarTech, in collaboration with edtech company Futurense. According to the institute’s statement, this is India’s first full-stack, no-code artificial intelligence (AI) marketing certification designed specifically for working professionals in the field of marketing and digital media.The six-month course is scheduled to begin on October 11, 2025, and will be conducted in a weekend-only online format. An optional two-day campus immersion at IIT Roorkee is also part of the programme structure. Upon completion, participants will receive a certificate jointly issued by IIT Roorkee and Futurense, as per a statement.Focus on AI-based marketing system designAccording to a statement from the institute, the programme is structured to equip marketing professionals with the ability to design and integrate AI-driven systems, including CRM (Customer Relationship Management), analytics tools, marketing automation platforms, and content generation tools. The curriculum includes training on more than 30 tools, such as ChatGPT, Claude, Jasper, Segment, HubSpot, Canva AI, Google Analytics 4, and Looker Studio.IIT-Indore launches 2 new schools focused on Sustainability and Biomedical engineeringParticipants will also engage in live AI clinics where they respond to real brand briefs, receive mentorship from industry experts, and build AI-powered marketing campaigns as part of a final capstone project.According to IIT Roorkee, the course has been designed in response to industry-wide trends, including the widespread use of generative AI tools in marketing workflows and the increasing demand for integrated, real-time marketing solutions.Story continues below this adThe institute cited data suggesting that while over 88% of marketers use GenAI tools regularly, fewer than 10% apply them across the full marketing funnel.University of San Diego launches 2-year online master’s programmes for Indian professionalsJob roles such as AI content strategist and MarTech architect are reportedly seeing annual growth rates between 15–22%, and there is growing demand for professionals who can execute cross-platform AI-powered campaigns.Programme details and eligibilityThe course is open to a wide range of professionals, including digital marketers, content creators, product managers, marketing consultants, and entrepreneurs. No prior coding experience is required. A pre-course foundation module, referred to as the Futurense Bridge Course, will help learners familiarise themselves with prompt engineering, no-code workflows, and AI integration tools before the core sessions begin.Story continues below this adThe course fee is Rs 1.40 lakh plus GST. The total programme includes 120+ hours of live instruction, project work, and mentorship sessions.