Lucid Motors has named Timothée Chalamet its first-ever Global Brand Ambassador in a multi-year partnership. The Saudi-backed EV maker, renowned for its cutting-edge performance and design, is tapping into Chalamet’s star power to enhance its cultural presence. The actor, seen driving a Lucid Air since 2023, will front an upcoming campaign for the Lucid Gravity SUV, signaling Lucid's growing intersection of innovation, luxury, and pop culture.