More than half of UK shoppers say they don't understand modern TV tech, and many regret their purchases. Samsung wants to change that.The company recently released the results of a study showing that more than half of TV buyers in the UK are confused by TV tech and jargon. 54% of TV shoppers conduct minimal research, and 8% claim they do no research at all before purchasing a new TV.This method of shopping leads to unsatisfied customers and buyer's remorse. Only 25% of TV shoppers in the UK say they felt confident in their final decision when picking a new TV, and only one in four buyers described the TV buying experience as exciting.Of course, picture quality remains one of the most important factors when buying a TV, but even so, only 33% of TV shoppers in the UK know what 4K means.“Consumers want a great viewing experience but often feel lost in a sea of acronyms,” said Samsung UK.Even Samsung's TV lineup can be confusing for someone unfamiliar with the technical jargon. The company offers TVs in different categories, including LCD (Crystal series), Neo QLED, OLED, and Lifestyle. And each Samsung TV category offers different models with various capabilities at different price points.Samsung UK says that, even though “names can sound technical […], what matters most is how everything looks and performs on the screen. That's why we focus on delivering quality people can trust […].”If you're undecided, Samsung has put together a series of easy questions prospective buyers can ask when browsing for a new Samsung TV and need help deciding. Ideally, these questions can help buyers narrow down their search based on their needs without going too technical. You can check them out in Samsung's recent blog post, but in essence, they boil down to things like:What is the best TV for optimal sports viewing?What is the best TV for gaming?What should I choose to watch films?What's the best value for my budget?What's the best TV for my viewing conditions (for example, if your room is very bright)?What are the most future-proof TV options?Over the past few years, SamMobile has also tried to answer various questions and explain the main differences between various TV technologies. Feel free to check out our articles below.Best 2025 Samsung TVs.Best Samsung OLED TV in 2025.Best Samsung QLED (Neo QLED) TV in 2025.Best Samsung Frame TV in 2025.What is a QLED TV?What is a QD-OLED TV?We have also published several TV-focused videos on our YouTube channel, where we reviewed some of Samsung's latest models and explained new technologies like Vision AI, which, in essence, is a blanket term for several AI features Samsung launched with its 2025 TV lineup.If you need a shorter explanation of Samsung's TV lineup, keep in mind that most models are 4K. The few 8K models that exist are more expensive, and the technology is not yet widely adopted. No streaming service offers 8K content yet. We recommend a 4K TV instead.As to which Samsung sub-brand you should buy, Samsung Crystal TVs are the cheapest and don't offer the same high contrast and color accuracy as pricier Neo QLED and OLED models. They're also not as responsive for gaming. A Crystal TV is recommended if you're on a tight budget or want to buy a secondary TV for a room you don't spend much time in.For the best viewing experience and smooth performance, Samsung's OLED TVs are the top choice. And if you want similar image quality and performance for a lower price, the Neo QLED series is the best middle ground.If you want an outdoor TV, Samsung's The Terrace is the only option. And if you like the idea of a TV that can imitate a painting when it's turned off, check out The Frame series.As for our personal preferences, several SamMobile members use Neo QLED (QN90) and OLED (S90) TVs. Browse the latest Samsung offers Samsung Shop The post Most UK shoppers don’t understand TV tech, Samsung’s trying to fix that appeared first on SamMobile.