Yeah the blueberry muffins are made with blueberries, not purple colored bits lol. The coloring is natural based, spinach extract, tumeric, beet powder. So if you're avoiding dyes, it's amazing. Their gluten free line tastes good, a bar not so easily cleared. Plus their baking mixes never fail and all the chocolate is tasty. I have no complaints about anything I have ever bought at Aldi.