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RegExp("[?&]notifications=1(&|#|$)");"desktop"===y&&i&&b.test(window.location.search)&&(i.checked=!0)};be("ybar-mod-notification",(function(e){var t={isUH3:"crunch"===e.getConfig().ytheme,notifContainer:document.getElementById("notification-container"),notifBadge:document.getElementById("notif-badge"),notifMenu:document.getElementById("ybarNotificationMenu"),notifMenuOpener:document.querySelector("#ybarNotificationMenu + label"),notifDropdown:document.getElementById("notifDropdownContainer"),tooltipContainer:document.querySelector(".".concat(Vn)),notifLabel:document.querySelector(".".concat($n))};t.notifDropdown&&ro(e,t)}))}()}};]]>Jennifer Saibil, The Motley FoolMon, Jul 28, 2025, 4:43 PM 6 min readSoFi has been reporting impressive growth, and its expanded platform is driving the highest increases.It's benefiting from lower interest rates, since lending is still its largest segment.The company continues to launch innovative products that are delighting the market.10 stocks we like better than SoFi Technologies ›The bulls are back in the market again as the U.S. economy demonstrates resilience. The unemployment rate remains steady at a low 4.1%, inflation is moderating, and interest rates are on their way down. Although tariff talks are still in the air, many companies are growing, and many trade deals are being reached with other countries. Confidence is in the air.Digital bank SoFi Technologies (NASDAQ: SOFI) has high exposure to economic trends, and investors are getting excited about it again. It's up 68% since the beginning of May, and as the economy improves, there could be more good times coming. SoFi reports second-quarter earnings on July 29. Should you buy SoFi stock before then?There are many online banks that have cropped up over the past few years, but SoFi has carved out a niche with the students and young professionals it targets. Users appreciate its simple approach to finance and easy-to-use interface, as well as its brand and marketing style.It reports consistent strong growth, and profits are also on the rise. In the 2025 first quarter, adjusted net revenue increased 33% year over year, and adjusted earnings per share (EPS) increased from $0.02 last year to $0.06 this year. It added 800,000 new members, a quarterly record, and a 34% increase from last year.Image source: Getty Images.As a young company just getting started and rolling out new products and features, it has a strategy of attracting new members through some of its low-fee and high-rate products, as well as its on-target marketing and branding. Its goal is to keep these members and cross-sell them more products across its expanding platform.SoFi got a banking charter in 2022 when it acquired Golden Pacific Bancorp, and it now has a slew of financial services and products that it hopes to turn into a one-stop shop for an individual's financial journey. Since its core customer is a young professional, often in their first job, its clientele is often moving up on the financial ladder and bringing home a steady -- and growing -- paycheck. 90% of SoFi Money deposits come from direct deposit members, and that's a rich and reliable source of funding for the bank.Building out the platform has come with many benefits for SoFi. It started its own journey as a lending company, and that's still its core segment, but I would no longer call it SoFi's bread and butter. Its non-lending individual services in the Financial Services segment are growing faster, more than doubling in Q1, and they account for an increasing percentage of the whole. In Q1, financial services revenue was $303 million, while lending revenue was $413 million.Terms and Privacy PolicyPrivacy & Cookie SettingsMore InfoS&P Futures6,412.75 +6.75 (+0.11%)Dow Futures44,847.00 +31.00 (+0.07%)Nasdaq Futures23,489.75 +37.75 (+0.16%)Russell 2000 Futures2,261.90 +8.30 (+0.37%)VIX15.98 +0.95 (+6.32%)Gold3,329.10 +5.10 (+0.15%)PortfolioSign in to access your portfolioSign inTop gainersNEGG Newegg Commerce, Inc. 56.19 +17.11 (+43.78%)SANM Sanmina Corporation 120.76 +22.42 (+22.79%)CVLT Commvault Systems, Inc. 193.27 +29.84 (+18.26%)AMKR Amkor Technology, Inc. 25.08 +3.85 (+18.13%)PII Polaris Inc. 57.81 +8.33 (+16.84%)Top losersNVO Novo Nordisk A/S 53.94 -15.06 (-21.83%)STEM Stem, Inc. 15.17 -3.74 (-19.78%)HRI Herc Holdings Inc. 123.61 -26.27 (-17.53%)EXEL Exelixis, Inc. 36.94 -7.45 (-16.78%)QS QuantumScape Corporation 9.28 -1.70 (-15.48%)Most activeSOFI SoFi Technologies, Inc. 22.40 +1.38 (+6.57%)NVDA NVIDIA Corporation 175.51 -1.24 (-0.70%)LCID Lucid Group, Inc. 2.5600 -0.2300 (-8.24%)NVO Novo Nordisk A/S 53.94 -15.06 (-21.83%)AMD Advanced Micro Devices, Inc. 177.44 +3.78 (+2.18%)Earnings eventsTrending tickersSOFI SoFi Technologies, Inc. 22.40 +1.38 (+6.57%)NVO Novo Nordisk A/S 53.94 -15.06 (-21.83%)SBUX Starbucks Corporation 92.96 -0.71 (-0.76%)V Visa Inc. 351.29 -4.18 (-1.18%)PANW Palo Alto Networks, Inc. 193.84 -10.66 (-5.21%)Top economic events