Why Starbucks is getting rid of mobile-order and pick-up only stores | The IndependentNotifications can be managed in browser preferences.Jump to contentIndependentNext articleIndependent Bulletin homepageSocial PartnerWe are 8 logo (opens in a new tab)AllNewsSportCultureLifestyleMike BediganThursday 31 July 2025 01:47 BSTTop 10 Starbucks FrappuccinosStarbucks is discontinuing its mobile-order and pick-up only stores, deeming them “overly transactional” and lacking “warmth”.This change will affect 80 to 90 locations across the US, with some potentially being converted into seated stores.The move is part of a broader operational overhaul led by CEO Brian Niccol, who aims to foster more customer-friendly environments and improve service.Starbucks plans to invest over $500 million in staffing for its US company-operated stores and is developing a new “coffeehouse of the future” prototype featuring 32 seats and a drive-through.These strategic adjustments follow six consecutive quarters of sales decline for Starbucks, despite the CEO expressing optimism about the company's recovery.In fullStarbucks ditching mobile-order stores which lack ‘warmth’ as sales fallThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in