Athleta’s CEO is out and being replaced by a woman with a long track record at Nike

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0;switch(e){case"expanded_panel":o='{promoMarkup}{notifMarkup}',r=n._store.getNotifications(),a=n._generatePanelMarkup(o,r),i.innerHTML=a;break;case"error_panel":a=(o='{errorMsg}').replace("{errorMsg}",n._config.panel.errorMsg),i.innerHTML=a}t&&t()}else t&&t(new Error("No panel parent"))}},{key:"createPanelParentNode",value:function(e){e&&(e.innerHTML='',this._panelNode=document.getElementById(D))}},{key:"updateBadgeNode",value:function(e){if(e){var t=this._store.getNotifications().newCount,n=this._config.badge.maxCount;if(t){var o=t>n?n+"+":t;e.innerHTML=o}else e.innerHTML=""}}},{key:"addStyles",value:function(e){if(e&&"undefined"!=typeof window){var t=document.getElementById(this._config.panel.styleTagId);t||((t=document.createElement("style")).type="text/css",t.id=this._config.panel.styleTagId,t.innerText=e,document.head.appendChild(t))}}}]),e}(),U=function(){function e(t,n,o){L(this,e);var i=this;i._store=n,i._view=o,i._config=t;var 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Gt(e,o.submitSearchBtn,m(m({},Kt),{label:null!==(t=n.i18n.root.SEARCH_TOOLTIP_WEB)&&void 0!==t?t:"Search the web",containerClass:"".concat(jt.tooltip," ").concat(jt.tooltip__web),tooltipParentElm:o.clearSearchBtn.parentElement}))}));var Jt="_yb_tdk4ba",Vt="_yb_hkd17a",$t="_yb_rtzclf",Xt="_yb_tdbhj6",Zt="_yb_de52ef",Qt="_yb_9hwrey",en="_yb_slc8ta",tn="_yb_bf0svp",nn="_yb_hjic9z";be("ybar-mod-adaptivenav",(function(e){var t=document.querySelector("#ybar-l1-more-menu ul"),n={moreDropDown:document.querySelector(".".concat(Jt)),moreBtn:document.querySelector(".".concat(Vt)),wrap:document.querySelector(".".concat(Xt)),moreSectionTitle:document.querySelectorAll(".".concat(Zt)),editionsCtaBtn:document.querySelector(".".concat(Qt)),editionsMenu:document.querySelector(".".concat(en)),closeBtn:document.querySelector(".".concat(tn)),moreMenuDropDownHeight:t?"".concat(t.offsetHeight+48,"px"):"0"};new 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Gap Inc, which also owns Old Navy and Banana Republic, said on Tuesday that it was replacing Athleta CEO Chris Blakeslee, tapping Maggie Gauger, a 20-year veteran of Nike, to try her hand at re-invigorating a brand that had once been seen as a key motor for Gap Inc’s growth despite being smaller than its sister brands. The once high-flying brand has faltered since sales peaked at $1.45 billion four years ago. Last year, the business’s sales came in at $1.353 billion, roughly on par with the year before, and then declined sharply in the first quarter of the current fiscal year.Gauger’s appointment marks a return to having a woman CEO at the helm of a brand known for its “Power of She” slogan and being a label for women and girls and empowering them in the world of sports. “Maggie blends proven business transformation capabilities, deep consumer centricity, product fluency, and a heartfelt commitment to empowering women and girls,” said Gap Inc CEO Richard Dickson, who has been leading a company wide turnaround for two years now, in a statement.When Blakeslee’s appointment, made before Dickson became chief executive, was announced exactly two years ago, there was palpable excitement and the perception that landing him was a coup. After all, Blakeslee had come from Athleta rival Alo Yoga and Bella+Canvas, where he had doubled sales to $1 billion in just a few years. What’s more, Alo was, and still is, generating a ton of buzz and challenging the supremacy of long time category leaders like Lululemon.But Blakeslee, who had inherited a brand dealing with a spate of product flops and an athleisure-wear trend that was peaking, was unable to generate the same heat at Athleta. (He replaced Mary Beth Laughton, now CEO of REI, in 2023 a few months after she left in the wake of what Gap Inc’s former interim CEO Bob Martin called ongoing “product acceptance challenges.”)After stanching the bleeding in 2024, Athleta’s declines resumed this year. The 8% drop in comparable sales in the first quarter reported in May at Athleta may well have sealed Blakeslee’s fate. “Work is being done to reset the brand and improve product and marketing which will take time,” Gap Inc said tersely in its earnings report in May.Terms and Privacy PolicyPrivacy & Cookie SettingsMore InfoS&P Futures6,457.25 +61.00 (+0.95%)Dow Futures44,770.00 +137.00 (+0.31%)Nasdaq Futures23,799.50 +319.00 (+1.36%)Russell 2000 Futures2,236.30 -5.20 (-0.23%)VIX15.48 -0.50 (-3.13%)Gold3,345.20 -7.60 (-0.23%)PortfolioSign in to access your portfolioSign inTop gainersWING Wingstop Inc. 368.26 +77.96 (+26.86%)FTAI FTAI Aviation Ltd. 144.46 +30.32 (+26.56%)PIII P3 Health Partners Inc. 7.30 +1.50 (+25.86%)GNRC Generac Holdings Inc. 181.00 +29.68 (+19.61%)TER Teradyne, Inc. 107.65 +17.10 (+18.88%)Top losersNEGG Newegg Commerce, Inc. 44.97 -11.22 (-19.97%)CAR Avis Budget Group, Inc. 172.46 -31.42 (-15.41%)SLGN Silgan Holdings Inc. 47.30 -8.50 (-15.23%)CHKP Check Point Software Technologies Ltd. 186.67 -31.66 (-14.50%)ENTG Entegris, Inc. 79.34 -13.41 (-14.46%)Most activeSOFI SoFi Technologies, Inc. 21.87 -0.53 (-2.37%)NVDA NVIDIA Corporation 179.27 +3.76 (+2.14%)LCID Lucid Group, Inc. 2.5000 -0.0600 (-2.34%)TSLA Tesla, Inc. 319.04 -2.16 (-0.67%)F Ford Motor Company 10.87 -0.21 (-1.90%)Earnings eventsTrending tickersMSFT Microsoft Corporation 513.24 +0.67 (+0.13%)META Meta Platforms, Inc. 695.21 -4.79 (-0.68%)NVDA NVIDIA Corporation 179.27 +3.76 (+2.14%)AMZN Amazon.com, Inc. 230.19 -0.82 (-0.35%)HOOD Robinhood Markets, Inc. 106.10 +2.78 (+2.69%)Top economic events