The Cookieless Opportunity Is HereThe future rewards publishers who transform first-party data into privacy-safe signals buyers trust. MonetizeMore’s First-Party Data Suite powered by Lightning Script and GAM 360 delivers 3 synergistic signals with every ad request:SignalImpactRPM/CPM LiftPPID UserCross-device user recognitionUp to 50%PPS DemographicVerified age/gender/incomeUp to 15%PPS ContextualReal-time page-level intent AI2–12%+The Magic Combo:“PPID is a private loyalty card for every reader. PPS is the label on every shelf. Together, they tell buyers exactly what and who they’re buying.”- Kean GrahamDriving Premium Demand1. PPID User: Turn User Identity Into Premium RevenuePPIDs are privacy-safe hashed ID (email/phone) stored in the user’s browser and mapped to GAM via Lightning Script.Buyers pay more because:✔ Cross-session recognition = 62% less wasted spend✔ Cookie-free retargeting of high-value users✔ Exclusive access to cookieless PMPsReal result: Travel site saw $14.50 CPMs on PPID traffic vs. $9.20 anonymous.Publisher Setup (30 mins):// Sample PPID Hashing (Client-Side)const hashedId = sha256(userEmail);localStorage.setItem('mm_ppid', hashedId);2. PPS Demographic: Unlock Guaranteed Audience PremiumsWith PPS Demographic you get: precise age, gender & income signals (IAB v1.1 standard) injected into every ad request, no third-party cookies needed.Why Buyers Pay More:✅ Laser-Targeted PMPsPackage inventory with guarantees like “Men 25-44, $150k+ HHI” the signals brands demand.✅ Stackable ValueCombine with PPID + Contextual for 20-65% higher CPMs (vs. untargeted traffic).How to Activate (5-Minute Setup)Map user profiles to IAB codes (e.g., mm_age="IAB12-17").Store values in localStorage (we handle the rest).Auto-refresh when user data changes.3. PPS Contextual: Sell the Moment of IntentAI classifies every page in real-time (topics, entities, sentiment) through PubGuru Lightning Script. Tech site saw $18 CPMs on AI-classified pages vs. $7 generic.Why Buyers Prioritize It:Reach users when intent is hottest (e.g., on a “buying guide” page)100% cookieless brand-safe scale.Setup Effort:✅ Zero code- activates automatically with our Lightning Script.Real Results: How the Suite PerformsTypical Timeline:timeline Revenue Growth Timeline Week 1-2 : Contextual PPS live → 2-12% RPM lift Week 3-6 : PPID adoption → +0-50% CPM on targeted traffic Ongoing : Demographic PPS unlocks new PMPs → Stacked gainsProof in Your Pocket: See the Uplift YourselfNo vague promises. Track revenue impact in real-time:Instant Signal Reports:Compare RPMs for traffic with signals vs. anonymous impressions in GAM.→ Example: Automotive site saw 34% higher CPMs on PPID+Contextual impressions.Win Rate Validation:Watch PMPs requiring your PPID/Demo signals clear 2.7X faster than cookie-based deals.Frequency Cap ROI:Slash wasted spend by capping users across devices (PPID’s hidden profit booster).Implementation: Your 60-Minute Revenue UpgradeWe handle the tech heavy lifting. You reap the rewards.What You Need:✔️ GAM 360 (standard for premium publishers)✔️ MonetizeMore MCM (we configure everything)✔️ Lightning Script (one-time swap)Why Publishers Love This:BeforeAfterWeeks wasted on signal configuration→ 1-line script change (done in minutes)Manual, inconsistent deal packaging→ Pre-built PMPs with PPID+PPS demandGDPR/compliance fears with user data→ Auto-secured hashed IDs + IAB taxonomyActivate Your First-Party AdvantageChoose Your Path:👉 1. New to Lightning Script?Book a 20-Min ActivationWe’ll confirm GAM 360 eligibility, set up keys, and deploy.👉 2. Already on Lightning Script?Email Ad Ops your PPID + demographic keys → We’ll flip the switch in 48h.👉 3. Want Premium PMPs?Let’s build PPID + Demo + Contextual deals tailored to your top buyers.The Cookieless Era Favors the Prepared.Unlock Your First-Party RevenueMonetizeMore: Powering 2,500+ Publishers in the Privacy-First Future!Your First-Party Data FAQ1- Won’t GDPR kill this?No, Emails/phones are SHA-256 hashed in the user’s browser, raw data never touches servers. Buyers see taxonomy codes, not personal data and EU publishers using PPID see 27% higher PMP win rates vs. cookie-based traffic.2- Our devs are buried..how much work is this?Faster than your next coffee run:- Old Way: Months of DMP integration+ New Way: 3 steps in 60 minutesSwap 1 line of code (Lightning Script install)Name your keys (e.g., mm_ppid, mm_age)We handle GAM whitelisting + PMP packagingNo APIs. No cron jobs. No dev headaches.3- Do buyers even bid on PPID?They’re begging for it:PMPs requiring PPID clear 2.3X faster than cookie-based deals (Q2 2024 data)Top verticals adopting PPID:Auto (retargeting test-drive abandoners)Travel (cross-device trip researchers)Luxury (high-HHI audience stacking).4- We already pass context…Excellent! Our contextual is page‑specific and machine‑learned, and its value multiplies when fused with demographics + PPID.Here’s why this wins:AI detects intent (not just keywords) → 3-8X CPMsFuses user + demo + context → 42% higher win ratesStacked signals drive 20-65% RPM lifts.